HR PROFESSIONALS:
Build A Successful HR Business Or HR Consultancy With Confidence... Using Proven Strategies Perfect For 2025
Are you an HR professional ready to start your own business or an HR consultant looking for better ways to attract clients and grow? This digital guide is designed specifically for you.
The 'Grow A Successful HR Business Your Way' digital guide provides practical, actionable advice to help you create a thriving HR consultancy that aligns with your goals, skills, and values.
Why This 'Grow A Successful HR Business Your Way' Digital Guide?
Running an HR business can be deeply rewarding, but it also comes with unique challenges. Whether you're just starting out or looking to expand, this ebook will help you:
- Attract Your Ideal Clients: Learn how to identify, reach, and win over the clients that are the best fit for your services.
- Structure Your Services and Pricing: Discover proven strategies for offering services that meet client needs while ensuring your business remains profitable.
- Stand Out in the Market: Position yourself as a trusted expert in your niche with straightforward marketing tips tailored for HR professionals.
- Build a Sustainable Business: Find out how to create a clear strategy and manageable systems that allow you to focus on what you do best.
What You’ll Learn
This digital guide is more than just theory—it’s a step-by-step guide filled with tools, case studies, and real-world examples to help you:
- Start your business with a solid foundation, even if you're unsure where to begin.
- Market your services effectively without feeling overwhelmed by "salesy" tactics.
- Develop a pricing model that ensures you’re paid fairly for your expertise.
- Streamline your operations so you can focus on serving your clients.
- Avoid common pitfalls and build a business that aligns with your career goals.
Who Is This Digital Guide For?
The 'Grow A Successful HR Business Your Way' digital guide is perfect for:
- HR Professionals Considering Entrepreneurship: If you’ve been dreaming of starting your own HR business, this ebook will help you take the first steps with confidence.
- Current HR Consultants: If you're already running your consultancy but want to attract more clients or improve your processes, this guide will provide fresh insights and practical tools.
About the Author
This digital guide was written by Ben Geoghegan, an experienced HR consultant and business coach who has helped countless HR professionals transition from in-house roles to successful independent consultants.
With over 18 years of experience as an in-house HR leader and independent HR consultant/business owner, Ben understands the challenges you face and provides strategies that work in the real world.
Ben has helped hundreds of businesses around the world in the HR sector to launch and/or grow faster and easier. Around 1000 HR businesses and 40 business growth speakers attended his HR business growth online conference. Ben is also the host of the popular podcast with over 250 episodes, A Better HR Business.
What Readers Are Saying
Here's some feedback from other HR business founders like you about the 'Grow A Successful HR Business Your Way' digital guide...
"I wholeheartedly recommend Ben's information for anyone seeking HR consulting expertise paired with invaluable marketing insights. The information played a pivotal role in enhancing my approach to marketing and positioning myself as a new Organizational Development and Leadership Consultant."
Terrell Holmes - Founder & Principal Consultant, The Good Org
"I would highly recommend Ben's advice if you're planning on making the jump to HR consultant or feel a little stuck in your existing consultancy.
Ben's industry knowledge is brilliant and really helped me develop my niche, core services and pricing structure."
Rebecca Shaw - Founder, SureHR
"Ben clearly understands HR buyers and knows how to help HR service providers align with buyers' needs.”
Andy Najjar - COO at FutureSolve
"Ben is an outstanding resource for helping HR consultants with any aspect in the Human Resources field. The information is not only fresh but useful and 100% proven effective.”
Jeanette Verhovany - Founder and CEO Virtual HR Canada
A Few Highlights From The Book
- How to design and price your HR services for maximum appeal and profitability, based on industry best practices.
(Detailed on page 28)... - How to become a sought-after speaker at industry conferences and events, boosting your business profile.
(Speaking engagement tips on page 95)... - How to use content marketing to build your brand and attract a steady stream of clients.
(Content marketing tips on page 49)... - How to market HR business using webinars, attracting and converting attendees into clients.
(Webinar tips on page 83)...
- How to develop a unique value proposition that sets your HR business apart from the competition.
(Value proposition tips on page 19)... - Effective ways to use public speaking to promote your HR business and gain new clients.
(Public speaking tips on page 95)... - How to create a compelling business blog that attracts sales leads and converts them into clients.
(Blogging tips on page 50)... - Tips for using automated tools and systems to streamline your business operations and improve efficiency.
(Automation tips on page 121)...
Frequently Asked Questions (FAQ)
Here are some questions others before you asked me before buying this book.
Remember, I'm a real person. You can get in touch with me anytime here on LinkedIn.
What do you mean by 'HR consultants' or 'HR businesses'?
By 'HR', we mean any area of the broad Human Resources function, including Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc.
I'm not sure what kind of HR services to offer - will the digital guide help me?
Yes, there's a whole section dedicated to guiding you through the different types of businesses and product offerings you can add to any existing HR business. In addition, there are many examples of how other HR business founders chose their products and services or adapted them over time. You'll love all the case studies for this very reason.
Will this digital guide help me choose the right marketing methods?
Yes, the Guide covers a wide range of marketing strategies and tactics so that you can chose the ones that best fit your personality, resources, and goals. You'll also enjoy lots of practical examples of how other HR business founders are marketing their businesses.
Is this for people who are running an HR business or new starters?
The Guide is perfect for both: for people getting ready to start and for people who already run their own HR business. You'll find everything you need in the Guide; starter tips as well as more advanced strategies and tactics.
Is the information relevant for my location?
Yes, the information in this Guide has helped hundreds of HR consultants around the world to start and grow their business , including HR-related consultancies and HR Tech companies right across the US, in Canada, Australia, the UK, Europe, Asia, and beyond. More importantly, it has helped hundreds of different types of HR businesses, including Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc.
How will I get access?
The Guide is waiting for you inside a special online portal. After purchase, you'll be emailed your access link.
Can I skim through the book or do I have to read it page by page from start to finish?
The Guide offers streamlined strategies that can be implemented step-by-step. You can also skip straight to any sections that are most relevant to your plans. The book is designed to give you the shortcut you need to get things moving quickly in 2025.
Bonus Gifts With Your Guide
As a special thank you for getting this HR business Guide, you are also getting:
