It's Time To Grow An Amazing HR-Related Business!
It wasn't the start I expected . . .
When I first left my safe, high-paying corporate job to run my own HR consulting business…
I went from having a job where I was an important person on the management team with a fancy office…
Where I always had lots of interesting work to do…
Where I was a subject matter expert who always had a good idea of what to do next...
Where people were constantly asking me for my insights and help…
To . . .
...Sitting all alone in an empty consultancy office next to a phone that didn’t ring and a work diary with nothing in it.
Realizing I'd spent my entire career working in HR but almost no time in sales & marketing.
I quickly got overwhelmed by all the sales and marketing things I thought I was supposed to be doing.
All the people I spoke to, every article I read, and every workshop I attended - they all gave me conflicting advice with conflicting priorities.
These well-intentioned people had never actually run an HR business...
...They gave me suggestions that didn’t fit my own specific situation, strengths, and personal preferences.
I found myself confused and stressed out...
Running aimlessly from networking event to networking event handing out my shiny new business cards and ‘connecting’ with people but...
With very little to show for it all…
And very few clients and income.
I even thought about giving up on my dream and going back to the corporate world with my tail between my legs.
Eventually, after a lot of pain, heartache, and lost income, I managed to turn it around...
So how did I end up with a flourishing HR consultancy that took me flying past my old corporate salary…
…Working with wonderful clients all over the country…
…Working my own hours when I wanted to work them…
…Getting invited to speak at industry conferences (which brought in more clients)...
…Even winning HR projects where clients put me up in fancy 5-star hotels at their expense?!
The truth is…
There are dozens of ways to turn your stressful new solo startup into a thriving and super satisfying HR consultancy.
You’ve probably:
☑️ Read a bunch of books and articles on starting a business
☑️ Watched countless YouTube videos on how to find new clients
☑️ Even taken training courses run by people who have never run an HR business and have not experienced what you’re going through right now
After building a successful HR consultancy with a work roster full of amazing, high-value clients, I recommend doing things differently...
In fact, trying to “piecemeal” together a business growth strategy with Google searches & random advice from people without experience of running an HR business doesn’t work because:
✔️ You need a comprehensive HR business growth plan that covers everything from marketing strategies to real-life growth tactics.
✔️ You need nitty-gritty details (like exactly how to structure your website & how and when to present service proposals to potential new clients) not high-level overviews that leave out the real-life steps
So what’s the key to building a thriving HR business without feeling constantly stressed and overwhelmed?
I built my multiple-six-figure HR consulting from the ground up by following a simple five-step growth methodology.
...and I can show you exactly how to use this simple growth methodology to go from struggling ‘freelancer’ to becoming a successful HR business owner, too.
So are you ready to...
Know exactly who is your ideal target clients and what are the best services to offer them?
Stop worrying about trying to choose the right marketing methods from all the different options or trying to work out how to put them into action in the real world?
Finally, build up a roster of happy, appreciative clients & bring in a profit, while sharing your hardwon HR expertise and knowledge with the business community?
...all without the overwhelming stress of figuring it out on your own?
HR BUSINESS ACCELERATOR
Build a flourishing HR business and achieve financial freedom with confidence by leveraging my proven five-step growth methodology.
LOVED BY OVER 300 HAPPY HR BUSINESS OWNERS
GET EVERYTHING YOU NEED TO START BUILDING A BETTER HR BUSINESS TODAY
Here’s what you’ll find inside the HR Business Accelerator:
(Hint: it’s everything you need to go from struggling freelancer to a successful HR business owner)
MODULE ONE: WHO - Become Super Attractive To Your Target Market
I'll guide you through working out exactly who your ideal types of clients are, what they want and don’t want, and show you exactly how to position your HR business so your messaging is like a hot knife through butter.
We’ll cover everything from analyzing your market to how we will make your HR services stand out from the crowd even if you’re not in a specific niche.
You’ll get my Client Analysis spreadsheet that I use with my large corporate clients as a powerful way to analyze your existing client base. I’ll also show you a nifty trick that lets you understand exactly what companies like and dislike about other consultancies in your area.
MODULE TWO: WHAT - Design An Excellent Offer and Price It For Profit
I’ll guide you through the tough questions around defining and pricing your HR services and show you exactly how to structure them so they are easily understood and attractive to new clients.
We’ll cover everything from different ways to package your HR knowledge and expertise to review your service offering with ideal clients — including my special ‘side effect solutions’ method for making your service even more attractive to ideal clients (this comes in so handy during the sales conversations you’ll having).
You’ll also get my set of ten customer/client discovery questions that I use for my HR corporate clients when we want to work exactly how to structure our HR services for maximum appeal.
MODULE THREE: WHERE - Find More Ideal New Clients
I’ll guide you through the maze of 100+ marketing options and show you exactly how to handpick the exact strategies and tactics that will best suit you, your personality, your market, and your resources.
We’ll cover everything from basic inbound marketing methods like LinkedIn posts to more advanced and powerful methods like partnership marketing — including how I landed government contracts and several six-figure HR consulting projects with two simple partnership marketing moves.
You’ll also get my handcrafted scripts and processes you can copy and paste into our own AI tool or into ChatGPT to produce everything you need within seconds to put these plans into action.
MODULE FOUR: WHEN - MOVING FORWARD, FASTER - Build up speed & maintain momentum
I’ll guide you through the mental aspect of your business journey and show you exactly how to stay on track, stay positive, and maintain your forward momentum.
We’ll cover everything from avoiding imposter syndrome or self-sabotage to keeping track of your business growth activities — including how I increased the price of one of my services from $400 to $4,000 (a 900% increase) simply by addressing these mental mind games people often play with themselves.
You’ll also get a simple but powerful weekly and monthly business review worksheet which will help you to evaluate your progress and identify key improvement areas - all within 5 minutes.
MODULE FIVE: HOW - How To Win & Serve Your Clients
I’ll guide you through the business setup phase as well as the nerve-wracking sales process and turn it into a nice, clear, simple process you can follow with ease and confidence so you start winning more clients.
We’ll cover everything from running confident sales meetings to how to set up your business website to a simple way to manage your business revenue so you stay on top of your taxes and personal income — including how one simple trick I’ll give you to likely double your odds of signing on new clients when they ask for sales proposals.
You’ll also get access to the very cool practice sales meeting chatbot I created specifically for HR business founders like you to improve your sales closing rate.
→ Each module contains written & video-based information, scripts and templates.
You also get access to my HR Business AI Shortcuts Collection...
Get my private collection of simple but powerful AI shortcuts to help with every aspect of starting and growing an HR business. These AI shortcuts have been tailored and refined to perfectly suit HR businesses.
You’ll find shortcuts for naming your business, writing perfect sales copy for your website, researching potential promotional partners, producing lead magnets’ to attract your ideal clients, and much more.
Bottom line:
After diving into the first section, you'll feel so much more confident about starting and growing a profitable HR business.
And by the time you open up the interactive Mission Control planning document and see my private collection of simple but powerful AI shortcuts.…you’ll be raring to go and on your way to new clients.
START BUILDING A BETTER HR BUSINESS TODAY
Worried about navigating this HR business journey on your own?
I’ve got you covered. ;)
BONUS: Private One-To-One Consulting Session With Ben
When you join the HR Business Accelerator, you get access to a special one-to-one business growth session with me (Ben) where we’ll do a deep dive into your business goals and personal strengths & preferences so we can design the right plan for you and your business. By the end of the Zoom call, you’ll be clear on your target market, services, marketing methods, and what to do next. HR Founders often tell us that just this private consulting session alone is worth the program investment.
BONUS: Monthly Q&A Sessions
Join me for bi-weekly live group Q&A sessions to swiftly navigate through your marketing and business growth queries and learn from other HR business owners.
BONUS: HR Business Accelerator AI Chatbot
Don’t use ChatpGPT? No problem. You can use our in-house AI tool to ask questions or get help with your HR business marketing challenges. Created and tailored specifically for HR businesses, the HR Business Accelerator AI Chatbot is yet another way to speed up your business growth and start bringing in a steady flow of excellent new clients.
BONUS: Monthly Masterclasses on Hot Business Growth Topics
Join me for monthly live group Masterclasses on hot topics to market and grow your HR business in easier and more enjoyable ways. Masterclass topics include partnership marketing, how to get paid faster, how to start a podcast, email marketing strategies, how to use AI to market and run your HR business, and many more.
Here's what the resources and training inside the HR Business Accelerator will help you with:
#1 - Getting super clear on which HR-related services & products you should deliver.
#2 - Knowing which marketing strategies & tactics will work best for your specific situation.
#3 - Getting help to beat any mental blocks, self-sabotage, or imposter syndrome that might otherwise hold you back.
#4 - Staying motivated and focused with ongoing support and advice.
#5 - Celebrating your next new higher-value client signing on :)
“What if I am a generalist and can offer a wide range of services to a wide range of clients don’t want to become a specialist in a particular niche? Will this course help me?"
or...
"What if I want to specialize in a particular area of HR? Will this course help me?"
Good news! I’ve been in your shoes - and had to deal with the very same situation.
Many other HR business founders I’ve helped faced the same situation too. And I designed the HR Business Accelerator to help you get your business moving forward once and for all even though you’re not quite sure where to start and what to do next.
You’ll get detailed recommendations for improving your service offering and your sales & marketing to create a system that suits your personal style and just plain works.
You’ll even get to see how other ‘generalists’ and specialists are making their businesses profitable and enjoyable (one is staying solo but has increased her prices…another wants to grow beyond her home state and has already hired her first three employees and has enough business in the pipeline to hire the next two).
Let's see what HR Business Accelerator alumni are up to...
→ Louise was a new business founder with only one client and unsure what to do to get the next one — now she’s flown past her old corporate salary with a full book of business and several new hires on her amazing team!
→ Ana joined the HR Business Accelerator after realizing that she was only getting clients from her immediate network and wasn’t sure what to do when these referrals dried up. And after quickly working through the marketing module, she identified the best new marketing methods for her, her business has gone from solo to a team serving large companies including banks and international resources companies. All without writing countless LinkedIn posts or making silly videos for social media as an ‘advisor’ had told her to do.
→ Chandré just wanted to leave the corporate world and start her own small HR consultancy to help faith-based organizations. After getting the information and support she needed from the HR Business Accelerator, Chandré is doing the work she loves, consulting for a range of charities and faith-based organizations across the country.
→ Joe had thought about leaving the corporate world to go out on his own for a long time. He is an HR expert but he would tell you himself that he was new to the sales and marketing required to acquire new clients. When he found the HR Business Accelerator, he took instant action, implemented the 5-step plan, and won his first client in record time! He never looked back…and now he’s recognized as a leading HR expert for the private equity and venture capital industry.
→ Pamela hopped into the HR Business Accelerator a year ago — and she recently emailed me with amazing news! She has picked up so much new business that she’d hired her old boss! She's even likely to hire again soon as the business is growing so well using the simple 5-step process I share in the program.
If you landed on this page and are still reading, it’s probably because you're dreaming of growing an HR business that you’re proud of…and that brings in cash for your family along the way.
And I want you to know...I created the HR Business Accelerator for you.
It’s for the person who’s tired of hitting wall after wall trying to understand the maze of marketing options.
It’s for the person who’s spent nights upon nights researching how to start an HR business before they left the corporate rat race.
It’s for the person who’s so ready to see their business build up speed and take off as a success story they can be proud of for the rest of their life.
I’ve spent the last 15 years mastering marketing for HR consultancies and the ins and outs of running a successful HR business.
And I’ve spent the last 3 years months developing these insights and strategies into a step-by-step program that you can go through in just a few weeks, even days.
Where you don’t have to worry about navigating through 100 different jumbled-up marketing strategies and tactics or figuring out how to optimize your business so you attract more of your ideal clients — you can simply follow the steps and fill up your client roster before you even have a chance to think about posting about your services on LinkedIn.
Meaning: you’re just weeks away from that thrilling next new client & starting your journey toward becoming a respected and profitable HR business.
I can’t wait to open up my inbox and see an email from you — celebrating your next new client! (Seriously, I’ll be at my computer waiting for an update from you!)
Here’s to turning your HR business dreams into reality!
Ben
Ben Geoghegan
Host: A Better HR Business Podcast
Connect with me on LinkedIn
Prefer more intensive ongoing one-to-one coaching and support?
Pricing starts at USD $4,000.
Request A ‘Work With Us’ Call (North America & Europe)
If you are in North America or Europe, you can request a short onboarding Zoom call now.
Please note: We are currently only working with people in North America and Europe (due to time zones, etc).
Apply for an onboarding call now.