The Complete Program For HR-Related Business Owners

Everything You Need To Create, Launch and Grow Your Profitable & Enjoyable HR Business In 2024

There are dozens of ways to turn your stressful new solo startup into a thriving and super satisfying HR consultancy.

You’ve probably:

☑️ Read a bunch of books and articles on starting a business

☑️ Watched countless YouTube videos on how to find new clients

☑️ Even taken training courses run by people who have never run an HR business and have not experienced what you’re going through right now  

Ben Geoghegan
Host: A Better HR Business Podcast
Connect with me on LinkedIn

I Recommend Doing Things Differently

After building a successful HR consultancy with a work roster full of amazing, high-value clients, I recommend doing things differently...

In fact, trying to “piecemeal” together a business growth strategy with Google searches & random advice from people without experience of running an HR business doesn’t work because:

✔️ You need a comprehensive HR business growth plan that covers everything from marketing strategies to real-life growth tactics.

✔️ You need nitty-gritty details (like exactly how to structure your website & how and when to present service proposals to potential new clients) not high-level overviews that leave out the real-life steps

So what’s the key to building a thriving HR business without feeling constantly stressed and overwhelmed?

 A Multiple-Six-Figure HR Business Methodology

I built my multiple-six-figure HR consulting from the ground up by following a simple five-step growth methodology.

...and I can show you exactly how to use this simple growth methodology to go from struggling ‘freelancer’ to becoming a successful HR business owner, too.

You’re Invited!

So are you ready to...

Know exactly who is your ideal target clients and what are the best services to offer them?

Stop worrying about trying to choose the right marketing methods from all the different options or trying to work out how to put them into action in the real world?  

Finally, build up a roster of happy, appreciative clients & bring in a profit, while sharing your hardwon HR expertise and knowledge with the business community?

...all without the overwhelming stress of figuring it out on your own?

HR BUSINESS ACCELERATOR

Build a flourishing HR business and achieve financial freedom with confidence by leveraging my proven five-step growth methodology.

LOVED BY OVER 300 HAPPY HR BUSINESS OWNERS

GET EVERYTHING YOU NEED TO START BUILDING A BETTER HR BUSINESS TODAY

About The HR Business Accelerator

Here’s what you’ll find inside the HR Business Accelerator:

(Hint: it’s everything you need to go from struggling freelancer to a successful HR business owner)

MODULE ONE:  WHO - Become Super Attractive To Your Target Market

I'll guide you through working out exactly who your ideal types of clients are, what they want and don’t want, and show you exactly how to position your HR business so your messaging is like a hot knife through butter.

We’ll cover everything from analyzing your market to how we will make your HR services stand out from the crowd even if you’re not in a specific niche.

You’ll get my Client Analysis spreadsheet that I use with my large corporate clients as a powerful way to analyze your existing client base. I’ll also show you a nifty trick that lets you understand exactly what companies like and dislike about other consultancies in your area.

MODULE TWO:  WHAT - Design An Excellent Offer and Price It For Profit

I’ll guide you through the tough questions around defining and pricing your HR services and show you exactly how to structure them so they are easily understood and attractive to new clients.

We’ll cover everything from different ways to package your HR knowledge and expertise to review your service offering with ideal clients — including my special ‘side effect solutions’ method for making your service even more attractive to ideal clients (this comes in so handy during the sales conversations you’ll having).

You’ll also get my set of ten customer/client discovery questions that I use for my HR corporate clients when we want to work exactly how to structure our HR services for maximum appeal.

MODULE THREE:  WHERE - Find More Ideal New Clients

I’ll guide you through the maze of 100+ marketing options and show you exactly how to handpick the exact strategies and tactics that will best suit you, your personality, your market, and your resources.

We’ll cover everything from basic inbound marketing methods like LinkedIn posts to more advanced and powerful methods like partnership marketing — including how I landed government contracts and several six-figure HR consulting projects with two simple partnership marketing moves.

You’ll also get my handcrafted scripts and processes you can copy and paste into our own AI tool or into ChatGPT to produce everything you need within seconds to put these plans into action.

MODULE FOUR:  WHEN - MOVING FORWARD, FASTER - Build up speed & maintain momentum

I’ll guide you through the mental aspect of your business journey and show you exactly how to stay on track, stay positive, and maintain your forward momentum.

We’ll cover everything from avoiding imposter syndrome or self-sabotage to keeping track of your business growth activities — including how I increased the price of one of my services from $400 to $4,000 (a 900% increase) simply by addressing these mental mind games people often play with themselves.

You’ll also get a simple but powerful weekly and monthly business review worksheet which will help you to evaluate your progress and identify key improvement areas - all within 5 minutes.  

MODULE FIVE:  HOW - How To Win & Serve Your Clients

I’ll guide you through the business setup phase as well as the nerve-wracking sales process and turn it into a nice, clear, simple process you can follow with ease and confidence so you start winning more clients.

We’ll cover everything from running confident sales meetings to how to set up your business website to a simple way to manage your business revenue so you stay on top of your taxes and personal income — including how one simple trick I’ll give you to likely double your odds of signing on new clients when they ask for sales proposals.

You’ll also get access to the very cool practice sales meeting chatbot I created specifically for HR business founders like you to improve your sales closing rate.

→ Each module contains written & video-based information, scripts and templates.

You also get access to my HR Business AI Shortcuts Collection...

Get my private collection of simple but powerful AI shortcuts to help with every aspect of starting and growing an HR business. These AI shortcuts have been tailored and refined to perfectly suit HR businesses.

You’ll find shortcuts for naming your business, writing perfect sales copy for your website, researching potential promotional partners, producing lead magnets’ to attract your ideal clients, and much more.

The Bottom Line . . .

Bottom line:  

After diving into the first section, you'll feel so much more confident about starting and growing a profitable HR business.  

And by the time you open up the interactive Mission Control planning document and see my private collection of simple but powerful AI shortcuts.…you’ll be raring to go and on your way to new clients.

START BUILDING A BETTER HR BUSINESS TODAY

We're Going To Do This Together

Worried about navigating this HR business journey on your own?

I’ve got you covered. ;)

BONUS: Private One-To-One Consulting Session With Ben

When you join the HR Business Accelerator, you get access to a special one-to-one business growth session with me (Ben) where we’ll do a deep dive into your business goals and personal strengths & preferences so we can design the right plan for you and your business. By the end of the Zoom call, you’ll be clear on your target market, services, marketing methods, and what to do next. HR Founders often tell us that just this private consulting session alone is worth the program investment.

BONUS: Monthly Q&A Sessions  

Join me for bi-weekly live group Q&A sessions to swiftly navigate through your marketing and business growth queries and learn from other HR business owners.

BONUS: HR Business Accelerator AI Chatbot  

Don’t use ChatpGPT? No problem. You can use our in-house AI tool to ask questions or get help with your HR business marketing challenges. Created and tailored specifically for HR businesses, the HR Business Accelerator AI Chatbot is yet another way to speed up your business growth and start bringing in a steady flow of excellent new clients.

Program Summary

Here's How The Program Will Help You

Here's what the resources and training inside the HR Business Accelerator will help you with:

#1 - Getting super clear on which HR-related services & products you should deliver.

#2 - Knowing which marketing strategies & tactics will work best for your specific situation.

#3 - Getting help to beat any mental blocks, self-sabotage, or imposter syndrome that might otherwise hold you back.

#4 - Staying motivated and focused with ongoing support and advice.

#5 - Celebrating your next new higher-value client signing on  :)

Frequently Asked Questions

Q. "What do you mean by 'HR consultants' or 'HR businesses'?"

By 'HR', I mean any area of the broad Human Resources function, including Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc.      

Q. Is this for people who have started their HR business already?

It's for both: people getting ready to start and people who already run their own HR business. You'll find everything you need in the book.  

Q. "Is the information relevant for my location?"

Yes, the information in this book has helped hundreds of HR consultants around the world to start and grow their business , including HR-related consultancies and HR Tech companies right across the US, in Canada, Australia, the UK, Europe, Asia, and beyond. More importantly, it has helped hundreds of different types of HR businesses, including Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc.    

Q. "What If Want To Specialize or Be A Generalist?"

“What if I am a generalist and can offer a wide range of services to a wide range of clients don’t want to become a specialist in a particular niche? Will this course help me?" or... "What if I want to specialize in a particular area of HR? Will this course help me?" Good news! I’ve been in your shoes - and had to deal with the very same situation. Many other HR business founders I’ve helped faced the same situation too. And I designed the HR Business Accelerator to help you get your business moving forward once and for all even though you’re not quite sure where to start and what to do next. You’ll get detailed recommendations for improving your service offering and your sales & marketing to create a system that suits your personal style and just plain works. You’ll even get to see how other ‘generalists’ and specialists are making their businesses profitable and enjoyable (one is staying solo but has increased her prices…another wants to grow beyond her home state and has already hired her first three employees and has enough business in the pipeline to hire the next two).

Q. "Should I come back and buy this course later?"

There are various reasons why you should not put this off and maybe join later... #1: The Market Isn't Standing Still: The longer you leave it, the more crowded the market gets and the harder it is to cut through the noise to find your ideal types of clients. Start now and you'll achieve momentum and success sooner. #2: Get It Right First Time: The program covers tactics but it also covers strategy which is always better done early. Some consultants have gone done the wrong path before joining the program which we've then had to help them sort out before they could start achieving real business success. Even small stuff like what to write on your new website is affected by the strategic decisions we make - so let's make those strategic decisions now. #3: The Price Will Increase: On an admin note, the program's price has increased several times before and may be increasing again soon so you'll save money by joining now. #4: Will Life Get In The Way? If you don't do it now, will you really come back later or will life get in the way? Compare this small investment in your success to a potential upside of 50K, 100K, or more in additional revenue that may result through having a better marketing plan in place. #5: You May Miss Out: We reserve the right to close the program to future participants. Get in while it's still available.   As soon as you join, you get be accessing the resources and booking your Deep DiveCall with me.  Let's get started!

Q. "How will I get access?"

The book is waiting for you inside a special online portal. After purchase, you'll be emailed your access link.    

Q. "Who are you, Ben?"

I'm an Aussie living in Ireland and most of my consulting clients are in the US and Europe. I live & breathe marketing and growth for HR-related businesses.  As a former HR professional in the corporate world, HR consultant, and now marketing expert for companies in the HR sector, I have helped hundreds of businesses around the world in the HR sector to launch and/or grow faster and easier.  Around 1000 HR businesses and 40 business growth speakers attended our HR business growth online conference.  With this book, I’m looking forward to helping you to design and implement your business growth plan and build a highly successful HR-related business.  Remember, I'm a real person. You can get in touch with me anytime here on LinkedIn.

HR Business Accelerator Alumni 

Let's see what HR Business Accelerator alumni are up to...

→ Louise was a new business founder with only one client and unsure what to do to get the next one — now she’s flown past her old corporate salary with a full book of business and several new hires on her amazing team!

→ Ana joined the HR Business Accelerator after realizing that she was only getting clients from her immediate network and wasn’t sure what to do when these referrals dried up. And after quickly working through the marketing module, she identified the best new marketing methods for her, her business has gone from solo to a team serving large companies including banks and international resources companies. All without writing countless LinkedIn posts or making silly videos for social media as an ‘advisor’ had told her to do.

→ Chandré just wanted to leave the corporate world and start her own small HR consultancy to help faith-based organizations. After getting the information and support she needed from the HR Business Accelerator, Chandré is doing the work she loves, consulting for a range of charities and faith-based organizations across the country.

→ Joe had thought about leaving the corporate world to go out on his own for a long time. He is an HR expert but he would tell you himself that he was new to the sales and marketing required to acquire new clients. When he found the HR Business Accelerator, he took instant action, implemented the 5-step plan, and won his first client in record time! He never looked back…and now he’s recognized as a leading HR expert for the private equity and venture capital industry.

→ Pamela hopped into the HR Business Accelerator a year ago — and she recently emailed me with amazing news! She has picked up so much new business that she’d hired her old boss! She's even likely to hire again soon as the business is growing so well using the simple 5-step process I share in the program.  

Everything You Need . . .

Let's Do This!

If you landed on this page and are still reading, it’s probably because you're dreaming of growing an HR business that you’re proud of…and that brings in cash for your family along the way.

And I want you to know...I created the HR Business Accelerator for you.

It’s for the person who’s tired of hitting wall after wall trying to understand the maze of marketing options.

It’s for the person who’s spent nights upon nights researching how to start an HR business before they left the corporate rat race.

It’s for the person who’s so ready to see their business build up speed and take off as a success story they can be proud of for the rest of their life.

I’ve spent the last 15 years mastering marketing for HR consultancies and the ins and outs of running a successful HR business.

And I’ve spent the last 3 years months developing these insights and strategies into a step-by-step program that you can go through in just a few weeks, even days.  

Where you don’t have to worry about navigating through 100 different jumbled-up marketing strategies and tactics or figuring out how to optimize your business so you attract more of your ideal clients — you can simply follow the steps and fill up your client roster before you even have a chance to think about posting about your services on LinkedIn.

Meaning: you’re just weeks away from that thrilling next new client & starting your journey toward becoming a respected and profitable HR business.

I can’t wait to open up my inbox and see an email from you — celebrating your next new client! (Seriously, I’ll be at my computer waiting for an update from you!)

Here’s to turning your HR business dreams into reality!

Ben

Ben Geoghegan
Host: A Better HR Business Podcast
Connect with me on LinkedIn

Get Started Now

Prefer More Intensive Ongoing One-To-One Private Coaching?

Prefer more intensive ongoing one-to-one coaching and support?

Pricing starts at USD $4,000.

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If you are in North America or Europe, you can request a short onboarding Zoom call now.

Please note: We are currently only working with people in North America and Europe (due to time zones, etc).

Apply for an onboarding call now.