FOR HR BUSINESS FOUNDERS
There Are Hundreds Of Ways To Grow An HR Business. Let's Work Out Which Ones Are Right For Yours.
Discover the opportunities I'd focus on if I were in your shoes - then get the support, tools, and accountability to put them into action.
The Real Challenge Isn't A Lack Of Ideas
It's knowing which ones actually deserve your time.
Most HR business owners I talk to don't have a shortage of ideas.
At any given moment you could be doing LinkedIn, networking, referrals, webinars, public speaking, partnerships, podcasts, email marketing, SEO, paid ads, digital products, events, sponsorships, or direct outreach - and probably a few more besides.
The problem isn't finding another idea. It's working out which of those ideas actually deserve your time right now, and which ones you can safely ignore.
One thing I've noticed after years of doing this: very few HR business owners have the time, budget, or energy to do all of them well. Trying to is usually what keeps people stuck.
What Would I Focus On If I Were Running Your Business?
A few of the things I hear most often from HR business owners.
If you've ever struggled to attract high-quality clients or feel like you're stuck spinning your wheels in the workplace/HR business world, you're not alone. Many HR professionals dream of leaving behind the 9-to-5 grind to create a successful, independent business… but few know the exact steps to make it happen.
- Struggling with marketing your workplace/HR business? Learn to identify and implement the strategies tailored to your unique business - and say goodbye to one-size-fits-all approaches that drain your resources without results.
- Feeling uncertain about your service offerings? Discover the method to pinpoint high-demand, profitable services that resonate with your market.
- Questioning which niche to focus on? Learn to identify the most lucrative and underserved areas in HR consulting, and position yourself as a leading expert.
- Battling self-doubt and procrastination? Overcome these mental barriers with proven techniques, so you can work confidently and efficiently.
- Yearning for more work-life balance? Master strategies to achieve flexibility and control over your schedule, while maintaining or increasing your income.
- Unsure how to attract high-value clients? Unlock the formula to consistently bring in clients who appreciate your expertise, avoiding feast-or-famine cycles.
- Overwhelmed by the challenges of starting or running a business? Get personalized guidance so you're not figuring it out alone.
Dear fellow HR business founder,
Over the years, I've helped HR-related consulting firms and software companies grow in all sorts of practical ways.
Some picked up new sales leads every day through low-cost Facebook ad campaigns. Others filled webinars with hundreds of ideal prospects who later became clients. I've helped teams launch podcasts and thought leader series that opened doors to new customers, partners, and warm introductions. Several clients doubled or tripled their revenue. One solo consultant client of mine switched to public speaking and now charges $30,000 per hour (yes, you read that correctly). Others started from scratch and won retainer clients within their first month.
Different businesses, different goals, but the same outcome: clear steps, steady progress, and more clients coming through the door.
Here's the part most people miss though: none of that happened because these business owners stumbled on a secret growth tactic.
It happened because they stopped trying to do everything, and started focusing on the handful of moves that actually fit their business, their strengths, and the amount of time they had available.
That's the real challenge for most HR business owners. Not a lack of ideas - a lack of clarity on which ideas are worth pursuing, and the confidence to commit to them instead of second-guessing every decision.
A lot of that comes down to mindset as much as strategy. Moving from an employee mindset to a business-owner mindset. Getting comfortable putting yourself out there. Learning to sell without feeling like you're selling. Trusting your own expertise enough to charge properly for it.
The HR Business Accelerator is a private coaching program I built to help with exactly that - for HR-related consultancies and HR tech companies eager to build a successful business in their respective domains, including Generalist HR, DEI&B, Recruitment, L&D, Employment Law, and more.
Whether you're a seasoned HR business owner or you're dreaming of breaking free from the 9-to-5 grind, the aim is the same: help you think and act like the owner of a genuinely successful business, not just someone doing HR work on the side of a laptop.
We start with a deep look at your business, your goals, and your experience, so we can work out together which opportunities deserve your attention right now - and which ones you can safely ignore. From there, you get four private one-to-one strategy calls with me, direct email support in between, and practical help putting the plan into action.
The aim isn't to hand you more ideas. You've got plenty of those already. The aim is to help you get clear on the few that matter, build the confidence to commit to them, and get some accountability along the way so they actually happen.
As this is one-to-one, places are limited. If that sounds like what you need right now, book a time below and we'll talk it through.
About Your Coach
Someone who's been doing this on the ground, not just writing about it.
I'm Ben Geoghegan, host of the A Better HR Business podcast. I've spent years working directly with HR-related consultancies and HR tech companies on their marketing and growth - not as a general business coach, but specifically inside this industry, with its own quirks, buying behaviour, and credibility bar.
I've worked with HR business owners across the US, UK, Australia, Canada, Europe, Asia, and Africa. Some were solo consultants just starting out. Others were established consultancies looking for their next growth channel. The starting point is different every time - the process for finding what fits isn't.
Why HR Business Owners Join The Accelerator
A few reasons people choose this over figuring it out alone.
- It makes it easier to win more clients - and the right kind of clients, the ones you actually enjoy working with.
- It gives you clarity on which services to offer. All sales and marketing flow from having complete clarity on what your services do for your market and how they work.
- It shows you which marketing strategies fit your specific situation - your budget (including a budget of zero), your time, and your resources.
- It helps get rid of the mental blocks and imposter syndrome that build up once you're sitting alone at the kitchen table instead of in a busy office.
- It helps you scale in a structured, sustainable way once things start moving - hiring, outsourcing, partnerships, and where to spend your own time.
- It keeps you motivated and focused, with support and advice tailored specifically to you.
"I wholeheartedly recommend the HR Business Accelerator for anyone seeking HR consulting expertise paired with invaluable marketing insights. The information played a pivotal role in enhancing my approach to marketing and positioning myself as a new Organizational Development and Leadership Consultant."
Terrell Holmes - Founder & Principal Consultant, The Good Org
"I highly recommend the HR Business Accelerator if you're planning on making the jump to HR consultant or feel a little stuck in your existing consultancy. Ben's industry knowledge is brilliant and really helped me develop my niche, core services and pricing structure."
Rebecca Shaw - Founder, SureHR
Is This For You?
This works best for a specific kind of person - let's be upfront about who that is.
This is a good fit if:
✅ You run (or are starting) an HR-related consultancy or HR tech business
✅ You're ready to commit to a small number of priorities rather than chasing every tactic
✅ You want a plan built around your business, not a generic course
✅ You're based in North America or Europe
This probably isn't for you if:
❌ You're looking for a low-cost, self-paced course rather than 1:1 coaching
❌ You're not willing to put recommendations into action between calls
❌ Your business isn't in the HR / workplace space
What Happens Inside The Accelerator
This isn't a generic course. It's built around your business specifically.
Private Deep Dive Strategy Session
We'll review your business, goals, services, marketing, sales process, strengths, challenges, and opportunities to identify the areas most likely to generate results.
AI-Powered Experience Mining & Business Analysis
We'll uncover valuable stories, expertise, achievements, client successes, and positioning opportunities from your career and business journey - most HR professionals have far more credibility and differentiation than they realise.
Personalized Recommendations
We'll identify the opportunities, marketing channels, offers, partnerships, and growth strategies that deserve your attention - and the ones you can safely ignore.
Also included throughout the program:
✅ 3 months' access to the HR Business Growth Hub (tools, templates, mini-courses)
✅ HR Business Growth Playbooks
✅ My digital book, Grow A Successful HR Business Your Way
✅ 49 LinkedIn HR Post Templates
✅ Website Lead Generation Workshop
✅ Irresistible Offers Workshop
✅ A guest slot on the A Better HR Business podcast
✅ Fast-track consideration for a speaker slot at the Workforce Success Stories Summit
What Might We Discover Along The Way?
Every business is different, but depending on your situation we might uncover:
✅ A simpler and more profitable service offering
✅ Untapped referral opportunities within your existing network
✅ LinkedIn content ideas hidden within your career history
✅ A lead magnet or workshop with strong advertising potential
✅ New positioning opportunities that help you stand out
✅ Improvements to your website, LinkedIn profile, proposals, or sales process
✅ Marketing channels I'd focus on first - and the ones I'd ignore for now
The objective isn't a huge report. It's to identify the few opportunities most likely to move your business forward and build a practical plan around them.
Frequently Asked Questions
If you're still deciding whether to book a call, this should help.
Why isn't the price listed on this page?
Because this is a private, 1:1 engagement scoped to your business, not a fixed package. We'll talk through your situation and the investment on the call, so you have all the context you need before deciding anything.
What if I'm just starting out and don't have clients yet?
That's fine. Some of the clients I've helped most started from scratch. We'll build the plan around where you actually are, not where a generic course assumes you should be.
I already run an established consultancy - is this still for me?
Yes. Established consultancies usually already have clarity on positioning and pricing - what they need is a new client-acquisition channel, or help executing one properly. That's just as much a part of this as the earlier-stage work.
How is this different from a generic business coaching program?
I only work with HR-related consultancies and HR tech companies. That means we're not starting from theory - we're starting from what actually works in this specific industry, with buyers who think and behave a particular way.
Do you work with people outside North America and Europe?
Right now, onboarding calls are limited to North America and Europe because of time zones. If that's not you, get in touch directly and we can see what's possible.
What happens after I book a call?
We'll spend the call understanding your business and goals, and I'll tell you honestly whether the Accelerator is the right fit - including cost. No pressure, no pitch deck.
How The Accelerator Works
The practical details, in plain English.
WHAT: A private business growth program for HR-related business owners, built around your business specifically.
WHO: Any area of the broad Human Resources function - Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, and more.
WHERE: Clients across the US, UK, Australia, Canada, Europe, Asia, and Africa - onboarding calls currently for North America and Europe.
WHEN: As soon as you're ready. Timing is flexible - if you need to pause or stretch things out, we can adjust easily.
WHY: To help you avoid the messy mistakes many HR business owners make, and build a clearer plan for growth - one built around what's actually right for your business.
Because this is one-to-one, I only take on a small number of clients at a time. There's no benefit in waiting to find out whether it's the right fit for you - that's exactly what the call is for.
Book A Call
Request A 'Work With Us' Call (North America & Europe)
Since this is a one-on-one process, I only take on a small number of new clients at a time, so if you want to be considered, book in soon.
The HR Business Accelerator is a private coaching investment - book a call and we'll talk through the details, including cost, and whether it's the right fit for where your business is right now.
Please note: We are currently only working with people in North America and Europe (due to time zones, etc).
Apply for an onboarding call now.
