GROUP COACHING FOR HR BUSINESS FOUNDERS

All The Support And Answers You Need To Grow A Profitable, Enjoyable & Successful HR Business In 2025

Get Ready To Attract More Clients & Build A Successful HR-related Business

The HR Business Accelerator is a unique process for established and new HR consultancies and HR tech companies eager to build a successful business in their respective HR domains, including Generalist HR, DEI&B, Recruitment, L&D, Employment Law, and more.

Whether you’re a seasoned HR business owner, or you dream of breaking free from the 9 to 5 grind, the HR Business Accelerator will help you build a profitable, enjoyable business.

Facing Some Challenges With Your HR Business?

If you’ve ever struggled to attract high-quality clients or feel like you’re stuck spinning your wheels in the HR business world, you’re not alone.

Many HR professionals dream of leaving behind the 9-to-5 grind to create a successful, independent business… but few know the exact steps to make it happen.  

Are you struggling with some challenges with your HR-related business? 

  • Struggling with marketing your HR business? Learn to identify and implement the most effective marketing strategies tailored to your unique business – and say goodbye to one-size-fits-all approaches that drain your resources without results… 
  • Feeling uncertain about your HR service offerings? Discover the method to pinpoint high-demand, profitable HR services that resonate with your market – by the way, this process boosts your marketing confidence and sales success… 
  • Questioning which HR niche to focus on for maximum impact? Learn to identify the most lucrative and underserved areas in HR consulting – and position yourself as a leading expert in a field with high demand and low competition… 
  • Want to transform your HR expertise into a lucrative business? Learn how to package and market your knowledge for maximum impact – and discover the secret to attracting clients who value and pay well for your expertise… 
  • Battling self-doubt and procrastination in your HR venture? Overcome these mental barriers with proven techniques, enabling you to work confidently and efficiently – by the way, watch your productivity and client engagement soar… 
  • Yearning for more work-life balance as an HR business owner? Master strategies to achieve flexibility and control over your work schedule, while maintaining or increasing your income – by the way, this leads to a more fulfilling and stress-free lifestyle… 
  • Unsure how to attract high-value clients in HR consulting? Unlock the formula to consistently bring in clients who appreciate your expertise, avoiding the pitfalls of feast or famine cycles – by the way, this method ensures a steady stream of profitable work… 
  • Frustrated with endless marketing tasks that lead nowhere? Simplify your marketing efforts with our on-demand training and AI tools, focusing only on what brings tangible results – and watch as your consulting work takes center stage… 
  • Overwhelmed by the challenges of starting or running an HR business? Tap into a wealth of resources, from personalized marketing plans to business growth tools – and find comfort knowing you’re not alone in your entrepreneurial journey…

Get The Answers In The HR Business Accelerator Group

Over the years, we’ve found there are a few main reasons why HR business owners join the HR Business Accelerator instead of finding help elsewhere (or doing nothing).  

Here's how the HR Business Accelerator Group will help you build the type of business you want... 

  • You’ll find it easier to win more clients (and the good types of clients that you enjoy working with over the year). 
  • You’ll get greater clarity on which HR-related services & products you should offer to the market – This is a big one. All sales & marketing flow from having complete clarity on what your products and services do for your target market and how they work. Unlocking this is the key to strong marketing and having more confidence when going out to sell your services. People join us to gain that clarity and confidence. 
  • You’ll know which marketing strategies & tactics work best for your specific situation – There are a hundred different ways you can market an HR business – not all of them are right for your business. HR business owners are experts in the field of HR, not in marketing. They want some help selecting the right marketing methods for their business and then some help implementing the methods properly. We’ll choose the right types of marketing for your specific situation, budget (including a budget of zero), time, and resources. 
  • You’ll get help to beat mental blocks, self-sabotage, and/or imposter syndrome that might otherwise hold you back – It’s hard switching from an important job in a busy office to sitting by yourself working on the laptop at the kitchen table. Doubt starts to creep in and, before too long, you’re procrastinating, dithering, or doing small ‘administrative tasks’ that do nothing to build your business. Then fear sets in and the procrastination gets worse. Sales calls go nowhere and your calendar sits empty. Some people join us because they want to step out of this fear and procrastination and start feeling confident in their expertise again. 
  • You’ll be able to grow and scale faster and in an easier, more sustainable way – As you start to win more business, you’ll want some help and advice on how to better allocate your time, money, and resources to grow in a structured, sustainable way. This may involve hiring staff, outsourcing, strategic partnerships, reducing your role in the business, creating products, and so on. 
  • You’ll get help, ideas, expertise, and clear advice on how to make it happen. 
  • You’ll stay motivated and focused with ongoing support and advice – Recharge and gain fresh new ideas every month. You’ll take action and have some fun  🙂

You’ll feel more confident knowing you’ve got Ben and other successful HR business owners on your side.  

"I wholeheartedly recommend the HR Business Accelerator for anyone seeking HR consulting expertise paired with invaluable marketing insights. The information played a pivotal role in enhancing my approach to marketing and positioning myself as a new Organizational Development and Leadership Consultant."
 Terrell Holmes - Founder & Principal Consultant, The Good Org

"I highly recommend the HR Business Accelerator if you're planning on making the jump to HR consultant or feel a little stuck in your existing consultancy. Ben's industry knowledge is brilliant and really helped me develop my niche, core services and pricing structure."  
Rebecca Shaw - Founder, SureHR 

A Quick Summary of the HR Business Accelerator Group

WHAT: A group coaching program called the 'HR BUSINESS ACCELERATOR GROUP' led by the host of the A Better HR Business podcast, Ben Geoghegan.

WHO: By 'HR-related', we mean any area of the broad Human Resources function, including Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc.

WHERE: The HR Business Accelerator has helped HR professionals in the US, the UK, Australia, Canada, Europe, Asia, and Africa to build successful HR-related businesses.

WHEN: Instant access.

WHY: The HR Business Accelerator Group will help you avoid the messy mistakes made by most HR-related business owners and build the right plan to exceed your old corporate salary. You will feel more confident in your decision and you will create the type of HR-related business that's right for you. People who have read this book have successfully launched and built businesses that overtook their old corporate salaries within year one and have built businesses they love.

You Can Have A Great Time In Your Business

The HR Business Accelerator Group is for motivated professionals like you in any part of the HR field who want to:  

Here's What You Get...

Here’s just some of what you’ll get in the HR Business Accelerator Group.

  • On-demand bite-sized training and playbooks on key concepts, strategies & tactics for growing a successful HR-related business. Available 24 hours a day, 7 days a week. Our clients say that these modules and playbooks on their own are worth the investment.
  • Ongoing support & discussion with other HR business owners (starts March 2025): Share your HR business-related questions, thoughts, or feelings in the chat group to get answers, feedback, and support from me and from other HR business owners who are facing similar challenges. We have monthly Zoom calls and training sessions but the online chat is the focus as this is more flexible for everyone – with a chat group, you aren’t tied to a specific time when you must be at your computer. 
  • Pre-written ChatGPT prompts – AI is all the rage these days but generic AI can often be cumbersome and annoying trying to find the right inputs and questions to ask. With generic AI, you can easily sit at your computer pulling your hair out trying to get real, interesting results from AI and not the usual bland robospeak it gives you and everyone else. We've put in all the carefully crafted prompts, calculations, and structures for you so AI now becomes easy. . If you can copy & paste, you’ll be able to do this. 
  • Done-for-you marketing AI software to quickly produce marketing resources, LinkedIn posts, and more. You'll even be able to do practice sales meetings where the 'prospective new client' will ask you tricky questions about your service - you'll be so much better prepare for sales meetings from now on! 
  • Fill-in-the-blanks templates for client-attracting LinkedIn posts. Simply answer a few quick questions and you'll instantly receive beautiful presentations which you can save and upload as high-value content in your LinkedIn posts. 
  • Recommended reading & resource lists on all aspects of starting and running a new HR-related business, including services, software, books, podcasts, and more. 
  • Case study videos from other successful HR business founders -  HR consultants share their real-life start-up experiences and advice.
  • A core framework to follow (Who, What, Where, How, When). You’ll identify your ideal target market, your service offerings, and your pricing. You’ll then build a simple marketing plan where you will choose two or three main marketing channels/methods to focus on. Each week, you’ll review your progress for the month so far using the progress review worksheets.  
  • A standing invitation to be a guest on the podcast, A Better HR Business. A friendly, easy interview to build up your promotional skills before expanding your reach. 

Group Coaching Calls
(Starts in March 2025)

We have regular group coaching calls on hot topics.

You also have the opportunity to ask questions and help others on the calls.

The calls are recorded if you can't attend live.

Here's what we have planned for you in the next few months.  

  • How to Get Paid in Full and On Time - Payment strategies for HR-related consultants to enhance cash flow. Attend live or watch the replay and discuss it in the chat area in the members' area. Access details being added to the HR Business Accelerator members' area soon. 
  • Creating Irresistible Offers from 'Boring' HR Services - Transform standard HR services into high-value, must-have solutions that clients are eager to buy. Attend live or watch the replay and discuss it in the chat area in the members' area. 
  • Advertising for Small HR Businesses - Learn how to use paid advertising such as Facebook Ads, LinkedIn Ads, Google Ads, paid email promotions, and more to attract business clients without wasting money on ineffective campaigns. Attend live or watch the replay and discuss it in the chat area in the members' area. 
  • The Oprah (Marketing to Third-Party Audiences) - Learn how to get in front of other people’s audiences, build credibility, and attract new clients using written content, speaking, panels, media opportunities, and more. Attend live or watch the replay and discuss it in the chat area in the members' area. Details being added to the HR Business Accelerator members' area soon. 
  • How to Develop and Sell Information Products from Your HR Expertise - Package your HR knowledge into e-books, courses, or toolkits that generate passive income while positioning you as an industry leader. Attend live or watch the replay and discuss it in the chat area in the members' area. Details being added to the HR Business Accelerator members' area soon. 
  • How to Win More Sales Proposals How to Develop Service Packages - details being added to the HR Business Accelerator members' area soon. 
  • How to Get Clients from LinkedIn - details being added to the HR Business Accelerator members' area soon. Turning HR Compliance Services into High-Value Offers - details being added to the HR Business Accelerator members' area soon. 
  • Developing a Signature Methodology for Your HR Business - details being added to the HR Business Accelerator members' area soon. 
  • Mastering Client Referrals: Building a Pipeline Through Word-of-Mouth Marketing - details being added to the HR Business Accelerator members' area soon. 
  • Building a Winning Website: Your Digital Shopfront to Attract Clients - details being added to the HR Business Accelerator members' area soon. 
  • How to Use Case Studies to Sell HR Services - details being added to the HR Business Accelerator members' area soon. 
  • Writing a Book to Establish Your HR Authority - details being added to the HR Business Accelerator members' area soon. 
  • How to Offer Virtual HR Consulting - details being added to the HR Business Accelerator members' area soon. 

The HR Business Accelerator Group will give you clarity and will help you decide:

  • The best HR services to offer.

  • How to price your services.

  • How to create the right sales & marketing plan for you.

  • How to find more clients.

  • Practical examples, advice, and case studies from successful HR startup consultancies.

  • Special tools and tips to keep on track and motivated as you grow your own business.

  • How to build the right kind of business that suits your specific strengths, resources, and life goals.

  • And much more.

We’ll Help You Grow Your HR Business 

  • Discover how to grow your HR business in an easier and more predictable way. Access expert guidance on sustainable growth strategies, including staffing, partnerships, and product development – and smoothly transition from hands-on consultant to strategic leader… 
  • Feel more motivated and enjoy special support in your HR business journey. Engage in monthly group chats and live Q&A sessions, where you’ll connect with like-minded HR entrepreneurs – by the way, these sessions are a wellspring of fresh ideas and fun… 
  • Enjoy better work-life balance as an HR business owner. Master strategies to achieve flexibility and control over your work schedule, while maintaining or increasing your income – by the way, this leads to a more fulfilling and stress-free lifestyle… 
  • Build a sellable HR business asset. Learn how to structure your business for long-term value creation and attractiveness to potential buyers – and secure your financial future with a strategic exit plan… Leverage our step-by-step system to market and grow your HR business. Access a comprehensive framework that guides you through every stage of business growth – and witness your business transform from a vision to a thriving reality… 
  • Become a trusted member of the business community. Gain insights and advice on building a strong reputation and portfolio in the HR industry – by the way, this leads to long-term partnerships and repeat business… 
  • Use our proven systems to keep your HR business organized and on track. Utilize our automated to-do lists and habit trackers to maintain focus and efficiency – and see a significant boost in your daily productivity and business growth… Discover how easy it is to use the power of AI in your HR business marketing. Explore easy-to-use ChatGPT prompts to create compelling marketing content quickly and effortlessly – and stay ahead in the rapidly evolving digital landscape… 
  • Learn from other successful HR business owners. Join our Q&A sessions for invaluable peer-to-peer learning and support – by the way, these connections often lead to collaborative opportunities and business partnerships… 
  • Get advice on managing finances in your HR consulting business. Dive into our targeted training modules for financial management, ensuring your business remains profitable and stable – and take control of your financial destiny… 
  • Build a team in your HR consultancy (if you want to). Discover strategies for hiring and managing staff effectively, turning your solo venture into a dynamic team-driven business – by the way, this expansion can dramatically increase your market reach…

Who Is It For? 

The HR Business Accelerator Group is perfect for:

  • HR Professionals Considering Entrepreneurship: If you’ve been dreaming of starting your own HR business, this group will help you take the first steps with confidence.
  • Current HR Business Owners: If you're already running your HR-related business but want to attract more clients or improve your processes, this group will provide fresh insights and practical tools.

About The Group Leader

The HR Business Accelerator Group is led by Ben Geoghegan, an experienced HR consultant and business coach who has helped countless HR professionals transition from in-house roles to successful independent consultants.

With over 18 years of experience as an in-house HR leader and independent HR consultant/business owner, Ben understands the challenges you face and provides strategies that work in the real world.

Ben has helped hundreds of businesses around the world in the HR sector to launch and/or grow faster and easier. Around 1000 HR businesses and 40 business growth speakers attended his HR business growth online conference. Ben is also the host of the popular podcast with over 250 episodes, A Better HR Business.

What HR Business Leaders Are Saying

Here's some feedback from other HR business founders like you...

"Ben clearly understands HR buyers and knows how to help HR service providers align with buyers' needs.”  
Andy Najjar - COO at FutureSolve 

"Ben is an outstanding resource for helping HR consultants with any aspect in the Human Resources field. His information is not only fresh but useful and 100% proven effective.” 
Jeanette Verhovany - Founder and CEO Virtual HR Canada

Frequently Asked Questions (FAQ)

Here are some questions others before you asked me before joining the HR Business Accelerator.

Remember, I'm a real person. You can get in touch with me anytime here on LinkedIn.

By 'HR', we mean any area of the broad Human Resources function, including Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc. 

Yes, there's a big focus on guiding you through the different types of businesses and product offerings you can add to any existing HR business. In addition, there are many examples of how other HR business founders chose their products and services or adapted them over time. You'll love all the case studies for this very reason.

Yes, the HR Business Accelerator Group covers a wide range of marketing strategies and tactics so that you can chose the ones that best fit your personality, resources, and goals. You'll also enjoy lots of practical examples of how other HR business founders are marketing their businesses.

The HR Business Accelerator Group is perfect for both: for people getting ready to start and for people who already run their own HR business. You'll find everything you need in the HR Business Accelerator Group; starter tips as well as more advanced strategies and tactics.

Yes, the information in the HR Business Accelerator has helped hundreds of HR consultants around the world to start and grow their business, including HR-related consultancies and HR Tech companies right across the US, in Canada, Australia, the UK, Europe, Asia, and beyond. More importantly, it has helped hundreds of different types of HR businesses, including Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc.  

Yes, you'll get your own plan tailored to you and your specific business.

The onboarding questionnaire and subsequent one-to-one Marketing Deep-Dive call will be where we co-create your own tailored business launch/marketing plan specifically for your new HR-related business.  

We'll do a deep dive into your current situation, challenges, and goals.  

We'll identify your sales & marketing assets, processes, results, and goals so we can come up with a rock-solid plan to get you from where you are now, to where you want to be.  

We'll review business growth systems and methods successfully being used by other HR-related companies to generate more sales.

Finally, we'll design your business growth road map that you can use to increase the number of customer enquiries, phone calls, and sales made every month.  You'll then execute the plan using the resources, template, Q&A calls, etc.

The HR Business Accelerator Group is waiting for you inside a special online portal. After purchase, you'll be emailed your access link.  

Bonus Gifts With Your Membership

As a special gift for joining the HR Business Accelerator Group, you are also getting:

A One-to-One Marketing Plan Deep-Dive with Ben [only available for a limited time]. A kick-off call on Zoom to create your own tailored business launch/marketing plan specifically for your HR-related business. We'll do a deep dive into your current situation, challenges, and goals. We'll identify your sales & marketing assets, processes, results, and goals so we can come up with a rock-solid plan to get you from where you are now, to where you want to be. Finally, we'll design your business growth road map that you can use to increase the number of customer enquiries, phone calls, and sales made every month.

Whether you’re a seasoned business owner or just starting your journey, achieving consistent growth and profitability requires more than just hard work—it requires a clear plan. The HR Business Planning Masterclass is your step-by-step guide to building a thriving HR-related consultancy. In just 50 minutes, you’ll gain the tools, insights, and strategies to set actionable goals, streamline your services, and create a roadmap for success. With practical advice, proven frameworks, and an accompanying workbook, this masterclass is designed to help you move from uncertainty to clarity and from goals to results.

George Ankle

Founder and CEO GOVERNHR™

Ben combines his broad HR knowledge and marketing skills to provide program participants with an easy to follow road map for achieving success in growing a HR consultancy business.

Here's What's Possible

Ok, sure, nothing is set in stone. Your outcomes are dependent on your inputs, but after you go through this program, you’re going to be set up for success.

Get this right, and there's a world of opportunity open for you . . . 

  • Make good money: Great money, quicker in less time - it's possible. One of the program participants made $150,000 in her first nine months of business (and she'd just had her first baby). Another participant quickly picked up an $84,000 deal within the first three months of starting her business and has a solid pipeline for a whole lot more. Another recently reached the $300K mark by the end of her first year in business.
  • Make money from your ideas: You  can generate online and/or recurring income from your knowledge and expertise. Develop HR products to sell online, have clients on recurring retainer, and more. Some of my clients have successfully turned their knowledge into HR products, including books, courses, and templates.
  • Travel: As an independent HR consultant, I was sent to stay in 5-star hotels in beautiful locations (all expense paid) to work on fascinating HR projects. The global pandemic caused the big move to remote & hybrid work. Plenty of HR consultants work wherever they want.
  • Become a business leader: You can remain a solo business owner or you can be like some HR business owners I've worked with who have built up a companies with a team reporting to them. Lisa Brown Alexander of Nonprofit HR now has over 130 staff in the company she started on her own). 
  • Escape the rat race: Sick of the rat race and all the corporate games? A one-million dollar HR business owner I know well started her business because her boss and company culture were awful. Her new business culture is now awesome! Your new business is how you want it to be.
  • Flexibility: You can have the time and flexibility to be a parent, a fitness legend, an insatiable book-reader, a great friend, or whatever it is that you value most. I adjust my business timetable to my life, not the other way around.  One HR professional started her successful business because, as a single parent, she needed the flexibility to look after her daughter.

Ana Josefina Gonzalez

Founder and CEO
Core HR

Thank you very much, Ben.  

All my gratitude for the outstanding support to my business and me personally.

Your advice and expertise has been so helpful. 

Here's How The HR Business Accelerator Will Help You

The program will help you if you want . . .

  • You want a step-by-step system to follow to grow or start your HR-related consulting business. 
  • You want to get high-value clients who understand and appreciate your expertise (not cheapskate complainers). 
  • You want to avoid the feast or famine cycle that can blight a new HR business and have a steady, repeatable system to bring in HR clients in a predictable way. 
  • You want to be able to focus on your consulting work, not endless marketing tasks that never seem to gain any permanent traction. 
  • You want flexibility and control over your own life, including when and where you work. 
  • You want uncapped earnings that are not determined by your employer’s rating scale and salaries budget. 
  • You want help from an HR business growth expert who understands your business.

Paul Smyth

Managing Director
Top Tier Recruitment

Ben took our marketing and lead generation up to a whole new level. 

He delivered a powerful combination of strategy, execution, and iteration to help us reach top-level clients.

HERE'S WHY YOU SHOULDN'T DELAY JOINING THE PROGRAM

There are various reasons why you should not put this off and maybe join later...  

✔️ #1: The Market Isn't Standing Still: The longer you leave it, the more crowded the market gets and the harder it is to cut through the noise to find your ideal types of clients. Start now and you'll achieve momentum and success sooner.

✔️ #2: Get It Right First Time: The program covers tactics but it also covers strategy which is always better done early. Some consultants have gone done the wrong path before joining the program which we've then had to help them sort out before they could start achieving real business success. Even small stuff like what to write on your new website is affected by the strategic decisions we make - so let's make those strategic decisions now.

✔️ #3: The Price Will Increase: On an admin note, the program's price has increased several times before and may be increasing again soon so you'll save money by joining now.

✔️ #4: Will Life Get In The Way? If you don't do it now, will you really come back later or will life get in the way? Compare this small investment in your success to a potential upside of 50K, 100K, or more in additional revenue that may result through having a better marketing plan in place.  

✔️ #5: You May Miss Out: We reserve the right to close the program to future participants. Get in while it's still available.
 
As soon as you join, you can get busy accessing the resources and booking your Deep Dive call with me.

Let's get started!

Ben Geoghegan
Host: A Better HR Business Podcast
Connect with me on LinkedIn

Join The HR Business Accelerator Group Today

You can book your Deep Dive Call with Ben as soon as you've registered.

HR Business Accelerator Group Monthly Membership

$97 USD

per month

  • Monthly membership of the HR Business Accelerator Group (no lock-in contract).

    • One-to-One Marketing Deep-Dive with Ben
    • Bite-sized training videos
    • Monthly group Q&A calls
    • HR Business Owner Discussions
    • Marketing playbooks
    • Easy, guided online worksheets
    • HR Bizbot (done-for-AI marketing tool to get instant answers and marketing)
    • And much more...
GET INSTANT ACCESS

HR Business Accelerator Group (Year-Long Access)

$997 USD

  • Annual membership of the HR Business Accelerator Group

    • One-to-One Marketing Deep-Dive with Ben
    • Bite-sized training videos
    • Monthly group Q&A calls
    • HR Business Owner Discussions
    • Marketing playbooks
    • Easy, guided online worksheets
    • HR Bizbot (done-for-AI marketing tool to get instant answers and marketing)
    • And much more...
GET INSTANT ACCESS

OPTION 2: One-To-One Private Coaching

Prefer more intensive one-to-one coaching and support?

Request A ‘Work With Us’ Call (North America & Europe)

If you are in North America or Europe, you can request a short onboarding Zoom call now.

Please note: We are currently only working with people in North America and Europe (due to time zones, etc).

Apply for an onboarding call now.

It's your time.
Let's get started!