Instant access · $7
Thinking About Starting Your Own HR Business? Start Here.
Find out what to sell, what to charge, how you'll find clients — and whether your HR business idea really stacks up before you take the leap.
The HR Business Success Planner is a practical, guided workbook designed specifically for HR professionals thinking about starting a business of their own.
GET INSTANT ACCESS TODAY
THE HR BUSINESS SUCCESS PLANNER
ONLY $7 TODAY
One-time payment. Lifetime access.
- Instant digital access
- Editable Word and Google Docs versions
- Both planner versions included
- Three practical bonuses included
- Start using it in the next few minutes
Secure checkout · Instant access after purchase · 30-day money-back guarantee
Walk Away With A Much Clearer HR Business Plan
Set aside about an hour to work through the Planner and you'll come away with much more clarity about what your HR business could look like, how it could make money, and what you need to do next.
- Whether your HR business idea is genuinely viable
- Which HR services you should launch with
- Where your first clients are likely to come from
- What success needs to look like financially
- The next practical steps to launch with confidence
Why this exists
Most HR businesses don't struggle because their owner isn't a good HR professional.
They struggle because the wrong business decisions were made before they ever launched.
The good news is that most of those mistakes are completely avoidable if you ask the right questions before you launch.
Choosing the wrong services. Trying to sell to everyone. Pricing incorrectly. Leaving a secure job without a clear plan. Trying to copy someone else's business model.
The HR Business Success Planner helps you work through those important decisions before they become expensive mistakes.
What's inside
What's Inside The HR Business Success Planner?
This isn't a blank business planner that simply gives you a series of boxes to fill in.
It's a 24-page guided HR business planning workbook containing practical questions, examples, calculations, tips and additional resources to help you think through the decisions that matter.
Inside, you'll work through how to:
- Set realistic revenue, pricing and sales targets
- Work out how many clients, proposals and sales conversations you may need to reach your income goals
- Decide which HR services and offers make sense for your business
- Think through your pricing and revenue model
- Build a practical marketing and client acquisition plan
- Review recurring revenue, cash flow and the financial side of the business
- Identify the biggest opportunities and priorities for the business
- Turn your goals into practical actions
- Build a business around the way you actually want to work and live
Not just a list of questions
You're Not Just Given A List Of Questions
Throughout the Planner, you'll also find practical guidance to help you answer them, including:
- Tips and explanations
- Worked examples
- Revenue and sales calculations
- Practical business-planning guidance
- Links to relevant podcast episodes for deeper learning
- Links to additional tools and resources where relevant
So instead of staring at a blank page wondering what to write, you'll have guidance to help you think each decision through.
Who it's for
Perfect For
If You're Starting An HR Business
Use the planner to make the important decisions before you leave your HR job, helping you avoid expensive mistakes and build a stronger business from day one.
If You Already Run An HR Business
Use the planner as an annual business review to improve your pricing, services, marketing, sales and overall business performance.
The experience behind this planner
Built From Over A Decade Of Real HR Business Experience
This planner wasn't created from theory.
It's based on more than a decade of helping HR professionals build consulting businesses, coaching over 300 HR consultants, and recording more than 315 conversations with successful HR business owners and industry experts.
Hi, I'm Ben Geoghegan.
I'm originally from Australia, now based in Ireland, and for more than a decade I've helped HR professionals build profitable, enjoyable consulting businesses.
During that time I've coached more than 300 HR consultants, worked with boutique HR consultancies and HR technology companies, and recorded 315+ conversations with successful HR business owners and industry experts through my A Better HR Business podcast.
After all those conversations, one thing became clear.
The consultants who build successful businesses aren't always the strongest HR practitioners.
They're the ones who make good business decisions before they launch.
They know exactly who they want to help.
They know what services to offer.
They understand how to position themselves, price their work and attract clients.
Many talented HR professionals never get the opportunity to think those decisions through properly.
That's why I created the HR Business Success Planner.
It brings together the questions, frameworks and practical lessons I've developed over years of coaching and learning from successful HR business owners.
My hope is that it helps you make the important business decisions before you invest months building your consultancy.
Experience You Can Draw On
- Helped 300+ HR consultants start or grow their businesses
- Recorded 315+ conversations with successful HR business owners and industry experts
- Clients across North America, the UK, Ireland, Australia and beyond
- Host of the A Better HR Business podcast
- Host of the Workplace Success Stories Summit
- Organiser of Disrupt HR events
"The biggest mistakes I see aren't HR mistakes. They're business planning mistakes. That's exactly what this planner is designed to help you avoid." — Ben Geoghegan
Ready to Start Planning Your HR Business?
For just $7, you can get instant access to the HR Business Success Planner and start answering the questions that will shape your business.
Get The HR Business Success Planner — $7 Before you start
Before You Start Your HR Business, Make Sure You Can Answer These Questions
Most people don't need another course. They need confidence that they're making the right decisions before they invest months of time, money and effort.
The HR Business Success Planner helps you answer questions like:
- Is my HR business idea actually viable?
- Which HR services should I offer first?
- How much do I really need to earn?
- How many clients will I need?
- Where will my first clients come from?
- Am I building the kind of HR business I'll actually enjoy running?
- Should I focus on projects, retainers or advisory work?
The HR Business Success Planner helps you work through these in around an hour — rather than spending months figuring them out through trial and error.
The difference
The Difference Between Guessing And Planning
Without A Clear Plan
- Unsure which HR services to offer
- No clear client acquisition plan
- Guessing what to charge
- Hoping things work out
- Constant second-guessing
With The HR Business Success Planner
- Clear service offering
- Practical roadmap
- Better business decisions
- More confidence
- Less trial and error
What people are saying
Feedback from other HR business founders
"Ben's insights played a real role in sharpening my approach to marketing and positioning myself as a new Organizational Development and Leadership Consultant."
Terrell Holmes
Founder & Principal Consultant, The Good Org
"Ben's industry knowledge is brilliant and really helped me develop my niche, core services and pricing structure — especially useful if you're making the jump to HR consultant or feel stuck in your existing consultancy."
Rebecca Shaw
Founder, SureHR
"Ben clearly understands HR buyers and knows how to help HR service providers align with buyers' needs."
Andy Najjar
COO at FutureSolve
"Ben is an outstanding resource for helping HR consultants with any aspect in the Human Resources field. His information is not only fresh but useful and 100% proven effective."
Jeanette Verhovany
Founder and CEO, Virtual HR Canada
Introducing the Success Planner
A practical planning system, built for HR professionals
This isn't another course. It isn't another book you'll never finish. And it certainly isn't a complicated business plan template built for every industry under the sun.
It's a 24-page guided HR business planning workbook that helps you make the right decisions before launching or growing your HR business. In around an hour, you'll work through the key decisions that shape a successful HR business.
The Big PictureWork out what you need to earn, and exactly how you'll get there.
Products & ServicesDecide what to sell, build recurring revenue, and charge what you're worth.
Marketing & SalesBuild a practical plan for finding your first clients and winning the sale.
FinancesKnow your numbers, so you're never guessing whether it's working.
Looking ForwardLeave with a clear roadmap for your next 12 months.
Choose the version that matches your situation
Built for wherever you are right now
Option One
"I'm thinking about starting my own HR business." Work through the key decisions before you launch.
Option Two
"I already run an HR consultancy." Review your business, identify improvements, and plan your next stage of growth.
Both versions are included. This is designed for anyone across the HR field, including Generalist HR & business partnering, Recruitment, Learning & Development, Employment Law, Reward & Benefits, Diversity & Inclusion, and Employee Engagement.
Why this is different
Written specifically for HR professionals, not everyone
There are plenty of business planning templates online. The problem is they're designed for everyone — which means "how will you find clients" means something very different for an HR consultant than it does for a bakery or an app developer.
Every question inside the HR Business Success Planner has been written specifically for HR professionals, whether you specialise in HR Consulting, Recruitment, Learning & Development, Employment Law, Reward, Employee Relations, Leadership, HR Technology, or Employee Engagement.
Why trust this
Built From Hundreds Of Real HR Business Journeys
Learn from people who've done it
Learn From HR Consultants Who've Already Done It
You don't need to figure everything out yourself.
Over the years I've interviewed hundreds of HR consultants who've successfully built their own businesses. You'll also receive selected additional resources featuring practical lessons, mistakes and success stories from consultants who've already made the journey.
🔒 How Louise Bijesse Built Her HR Consultancy From Scratch The real decisions behind building a consultancy from scratch. Included after purchase
🔒 How One HR Consultant Won A Premium Client Before They'd Even Launched What it actually took to land a premium client early on. Included after purchase
🔒 Five Lessons Learned From Coaching Hundreds Of HR Business Owners The patterns that show up again and again, across hundreds of businesses. Included after purchase
🔒 The Two Things Every New HR Consultant Must Get Right Get these wrong and everything else gets harder. Included after purchase
Free bonuses
Order Today And Get These Three Bonuses, Free
The Success Planner gets you the decisions right. These three bonuses help you act on them faster — how to package what you sell, what to offer clients who aren't ready for a big commitment yet, and how to land your first clients before you've even launched.
Bonus #1 · Training presentation
Choose The Right HR Services To Launch With
"Consulting" isn't a service — it's a shape you can pour almost anything into, and most new HR consultants never realise how many ways there are to package it.
This presentation walks through the different ways to structure what you sell — from hourly consulting to retainers, packaged deliverables, coaching programs, and productized offers — with a real worked example from Remuneration & Benefits showing how one topic can become ten different sellable services.
By the end, you'll have a much clearer sense of which formats actually fit the way you want to work.
Bonus #2 · Idea guide
Twenty Proven HR Offers You Can Adapt
Not every prospect is ready for a retainer or a big project — and that's not a problem, it's an opportunity.
This guide gives you 20 low-risk, front-end offers designed to make it easy for cautious or early-stage clients to say yes. Each one solves a specific problem, delivers something tangible fast, and lets a client experience how you think — before they've committed to anything bigger.
Use these as trust-builders that quietly open the door to the retained work, projects, and advisory relationships you actually want.
Bonus #3 · Case study presentation, with Alice Ferretti (HumansR)
How To Win Your First HR Consulting Clients Before You Launch
Most consultants struggle to land their first clients after they've launched. Alice Ferretti did the opposite — she secured paying clients before she'd even formally launched her consultancy, HumansR.
In this session, Alice shares exactly how she validated demand, built relationships, and reduced her own risk before going all-in — plus the full written summary and transcript, so you can revisit the details whenever you need them.
Alice trained in Ben's HR Business Accelerator program before founding HumansR, one of the fastest-growing people consultancies to come out of it.
This Isn't Another Ebook.
It's a structured business planning session you can complete in your own time.
When you've finished, you'll have:
- Your revenue targets
- Your products and services
- Your pricing plan
- Your marketing plan
- Your sales targets
- Your priorities for the next 12 months
Get access
Before you build your HR business, take an hour to plan it properly
The decisions you make now could save you months of frustration later.
I wanted to make this affordable for anyone thinking about starting an HR business. For less than the cost of lunch, you'll avoid mistakes that could easily cost months of wasted time, frustration and uncertainty.
GET INSTANT ACCESS TODAY
THE HR BUSINESS SUCCESS PLANNER
ONLY $7 TODAY
One-time payment. Lifetime access.
- The editable HR Business Success Planner (Word & Google Docs)
- A practical, step-by-step written guide
- Both versions included: starting or growing your HR business
- Bonus #1: Choose The Right HR Services To Launch With
- Bonus #2: Twenty Proven HR Offers You Can Adapt
- Bonus #3: How To Win Your First HR Consulting Clients Before You Launch
- Lifetime access
Secure checkout · Instant access after purchase · 30-day money-back guarantee
🔒 Secure checkout Safe card payments via Stripe Instant access after purchase
Questions before ordering? Get in touch.
Common questions
FAQ
Is this a course?
No. It's a 24-page guided HR business planning workbook that helps you make the right decisions before launching or growing your HR business — supported by practical examples, calculations and prompts rather than video lessons.
How long will it take?
Around an hour for your first draft. You'll probably come back and refine parts of it over time.
I'm still employed. Is it suitable?
Absolutely. In fact, that's probably the best time to complete it. Planning before you launch usually leads to better decisions.
I've already started my HR business.
Perfect. You'll receive both versions of the planner, including one specifically for existing HR consultancies.
I'm based in the UK/US/somewhere else. Is this still suitable for me?
Yes. Ben has helped HR consultants build and grow their businesses across the US, Canada, UK, Ireland, and beyond. The planning principles apply wherever you're based.
What format is it in?
Editable Word and Google Docs versions — not PDF — so you can type straight into it on your phone or computer.
Are the bonuses included automatically?
Yes. All three bonuses are included instantly with your purchase — there's nothing extra to buy or unlock.
Before You Build Your HR Business, Take An Hour To Think It Through
You don't need to have every answer before you start. But getting clear on what you'll sell, who you'll sell it to, what you'll charge, how you'll find clients and what kind of business you actually want to build can save a lot of uncertainty later.
Get The HR Business Success Planner + all three bonuses for $7.
Get Instant Access — $7 Secure checkout · Instant access after purchase · 30-day money-back guarantee
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