Instant access
HR Business Growth Playbooks
Practical growth lessons from HR consultancies and HR tech companies.
Hi, I'm Ben Geoghegan, host of the A Better HR Business podcast.
Over the years, I've worked with and interviewed hundreds of HR business owners from around the world.
One thing I've noticed is that they're all curious about the same question:
What's actually working for businesses like mine?
Not generic advice. Not marketing theory. But practical ideas from founders who have tested different approaches, learned from experience, and are willing to share what worked for them.
Get Instant Access

  • Practical growth lessons from HR consultancy owners, HR tech founders, and industry leaders.
  • Detailed written summaries so you can quickly pick up the key ideas.
  • Full searchable transcripts so you can find ideas on a specific topic.
  • Accompanying presentation recordings if you prefer to watch or listen.
  • Bonus playbooks covering extra marketing and growth topics for HR-related businesses.
Why people find it useful

See how other HR businesses are approaching growth

Running an HR business can sometimes feel like you're figuring everything out on your own.
HR Business Growth Playbooks lets you see how other founders have approached challenges such as pricing, marketing, partnerships, enterprise sales, branding, and growth, then adapt the ideas that make sense for your own business.
These playbooks are based on presentations from the recent People Business Growth Summit and are packaged with detailed written summaries and searchable transcripts, so you can read, search, or watch depending on what suits you best.
Most people will probably start with the written summaries, then use the transcripts or recordings when they want to go deeper into a particular idea.
This isn't a course that you have to complete from start to finish. Think of it as a practical resource you can dip into when you need a fresh perspective or you're tackling a particular business challenge.
Who it is for

Built for people who sell HR expertise

This is designed for people who run or are growing a people-focused business.

Consultancies

HR consulting, L&D, leadership, employee wellbeing, culture, DEI, rewards, and related advisory businesses.

HR tech

Founders and small teams building HR software, workplace platforms, or people technology products.

Recruitment

Recruitment, talent acquisition, and people-focused firms that want more predictable growth.

Marketing teams

Small marketing teams inside HR-related businesses looking for sharper ideas and examples.
A few of the playbooks included

Real examples from HR business founders and leaders

How I Built and Sold My HR ConsultancyLisa Brown Alexander - Nonprofit HR
How To Sell Large Deals To Enterprise ClientsAndy Najjar - FutureSolve
How Successful HR Consultancies Structure and Price Their ServicesDominic Le Fort - Shrlock
Why You Should Structure Your HR Business for a Two-Bite ExitDeva Naidu - The Plus Group
How HR Consultants Can Use Events, Community, and Referrals to Build Steady DemandTU Jacobs - People4People
How HR Businesses Use Content to Build Authority and Attract ClientsKatie Jacobs - Katie Jacobs Editorial
When LinkedIn Ads Actually Make Sense for HR Tech and Consulting FirmsDavis Okerosi - KI Consulting
How We Decide Which Marketing Channels to Double Down On and Which to StopSarah Bedrick - Compt
Navigating the Sales Waters: Selling What the Market Will Actually BuyLinda Waters - CIPD
How HR Tech and Consulting Firms Grow Through Partnership MarketingWard Christman - HR Tech Advisor
How To Market To HR DirectorsBen Geoghegan - Get More HR Clients
10 Common Marketing Mistakes That Stall Growth For HR-Related ConsultantsBen Geoghegan - Get More HR Clients
Plus additional playbooks covering HR tech growth, branding, positioning, partnerships, enterprise sales, content marketing, pricing, and long-term business strategy.
Topics covered

Practical issues HR businesses deal with every week

Finding clients

Marketing, referrals, events, content, partnerships, LinkedIn, and early-stage client acquisition.

Improving sales

Pricing, packaging, enterprise deals, buyer problems, and selling what the market will actually buy.

Growing HR tech

Positioning, product-market fit, go-to-market decisions, brand, and moving from concept to traction.

Thinking long term

Scaling, partnerships, acquisition readiness, exit options, and building a more valuable business.
Why I put this together

More HR business owners should hear this

Through my podcast and advisory work, I've had the opportunity to speak with some incredibly smart people in the HR industry.
After many of those conversations, I found myself thinking: More HR business owners should hear this.
Rather than letting those ideas disappear into a podcast episode or presentation, I wanted to bring them together somewhere you can revisit whenever you like.
There isn't one right way to grow an HR business. My hope is that by seeing how other founders have approached similar challenges, you'll discover ideas you can adapt to your own situation.
Included with your access

Read, search, or watch

  • Practical lessons from experienced HR consultancy and HR tech leaders.
  • Detailed written summaries for quick reading.
  • Searchable transcripts for finding specific ideas.
  • Presentation recordings for when you want to watch or listen.
  • Bonus playbooks covering additional marketing and growth topics.
  • 12 months of access so you can revisit the ideas when you need them.
Get access

Start with the topic that matters most to you today

You don't need to go through everything in order.
Read a summary over coffee, search the transcripts when you're tackling a specific challenge, or watch the accompanying presentation when you want to go deeper.
$67
Regular price. One-time payment. Includes 12 months of access.
  • Founder insights and practical growth lessons.
  • Detailed written summaries for quick reading.
  • Accompanying recordings for when you prefer to watch or listen.
  • Searchable transcripts for deeper reference.
  • Bonus marketing and growth playbooks.
Get Instant Access
Coupon discounts, when available, are applied at checkout.
Common questions

FAQ

HR Business Growth Playbooks is a collection of practical founder-led lessons based on presentations from the recent People Business Growth Summit. Each one includes a detailed written summary, a searchable transcript, and an accompanying recording.
No. It is not a course to complete or a set of rigid templates. It is designed as a practical reference you can dip into when you want ideas, examples, or a different perspective on marketing, sales, pricing, partnerships, HR tech growth, or long-term business strategy.
Both. It includes lessons from HR consultancies, HR tech companies, and other people-focused businesses. Many of the ideas apply across different types of HR-related businesses.
Yes. Several playbooks cover early-stage growth, including winning your first clients, positioning your business, and choosing which marketing channels to focus on.
You will have 12 months of access from the date of purchase.

Get HR Business Growth Playbooks

Borrow the ideas that fit your business and see how other HR businesses are approaching growth.
Get Instant Access

© 2026 Get More HR Clients