Choosing the right positioning and target market is central to everything you’ll do. It is probably the single biggest difference between success or failure. We'll cover this in detail.

You have so many skills and so much experience. What HR-related services should you offer to clients? Should you have a niche or generalist approach? We'll cover this in detail.

There are so many marketing strategies & tactics out there. LinkedIn is so crowded, Twitter is so angry. How are you going to find the right people and bring them towards your HR consultancy? There are plenty of marketing techniques you can use. We're going to look at all your marketing options and make sure you choose the right one/s for you.

As an HR employee inside a larger company, you didn't need to sell anything. Now, suddenly, you have to go out there and convince people to buy your HR products and services. What do you plan to say to them? We'll cover this in detail.

You won't get that steady paycheck from your employer any more. You'll need to have a clear plan on how to boost the profitability of your business and improve your cash flow so things become easier and more enjoyable.

We'll work through this issue together. I'll show you how to present unique value when compared to others. Together, we'll make sure your new business is nicely differentiated from the rest of the market.

This is a tough situation but not insurmountable. As a side note, some consultants have decades of experience as an employee but they only use a small subset of their skills and experiences when consulting. In other words, you're not as far behind as you think.

This is a crucial area and one we'll cover in depth. You'll have worksheets to help clarify your thinking.

Great question and a popular one! Yes, we'll cover this in detail as there are a number of options.

The global lockdown made LinkedIn and Facebook very crowded places for people wanting to market their business. We'll talk about how to post on social media in the right way.

Yes, you can. Plenty of HR consultancies do this already and the pandemic has accelerated this change. We'll look at how to do it properly.

This is a crucial issue as your cash flow will definitely fall when starting a brand new business. We'll examine your options before and as you launch.

We'll cover this in a general way as course participants are in many different countries and legal jurisdictions - hey, I'm not your accountant :)  However, we will look at a very simple but highly effective method of managing your money which is applicable anywhere (the method is based on a best-selling book and you'll really like it).

Insurance (such as professional indemnity insurance) will be covered in a general way as course participants are in many different countries and legal jurisdictions - hey, I'm not your lawyer  :)  However, we will cover core concepts and there will be resources to guide you through this step, including links to the main insurance providers.

Starting and running your own HR consultancy is exciting but it can feel a little daunting at times. You'll need to establish a business growth mindset which is easier said than done. Don't though, I'm on your side!