You Probably Already Know More Than Enough

You may already know the kinds of clients you want.

You probably have a reasonable idea of the services you can offer.

You may already have a website, LinkedIn profile, network, testimonials, previous clients and years of HR experience behind you.

And you certainly don't need another list of 25 ways to market an HR consultancy.

The harder questions are usually much more specific:

• What should I put my weight behind now?
• Which opportunity should I pursue first?
• What should I actually say?
• Which parts of my experience should I be making much more of?
• Who should I contact?
• Which marketing activities are actually worth my time?
• What should I stop doing for now?

That is a different problem.

It isn't a shortage of information.

I Had Plenty Of Experience. And Plenty Of Advice.

When I started trying to grow my own consulting business, I wasn't starting from zero.

I had years of HR experience. And there was certainly no shortage of business and marketing advice.

Networking. Referrals. Content. LinkedIn. Email. Speaking. Partnerships. Advertising.

The problem wasn't finding another thing I could do.

What I didn't have was someone helping me turn my experience, strengths, preferences and opportunities into the right decisions for my actual situation.

That distinction became increasingly obvious as I went on to work with hundreds of HR-related business owners around the world.

Most experienced consultants aren't short of ideas.

They are trying to work out which ideas deserve their attention now.

That is one of the reasons I created Fast Track.

The Problem Isn't Having Too Few Options

It's having too many.

You could:

• post on LinkedIn
• reactivate your network
• start a podcast
• run webinars
• create a lead magnet
• build partnerships
• send direct outreach
• pitch yourself to other people's audiences
• package a new service
• create a front-end offer
• run ads
• write a report

Any of those could be perfectly sensible.

But knowing that doesn't tell you what you should do next.

Fast Track helps reduce all those possibilities to a much smaller number of priorities based on your:

Experience·Existing business·Best opportunities·Network·Strengths·Preferred way of working·Commercial goals

You leave knowing what deserves your attention - and what doesn't.

I've seen this first-hand.

You don't necessarily need a website.

One consultant built a very healthy six-figure consulting business without even having one.

You don't necessarily need to post constantly on LinkedIn.

Another works almost exclusively with large banks and financial institutions, and has barely posted at all.

You don't have to become a networking machine.

When I started my own HR consulting business, I was told I needed to get out to networking events. So I did. While the natural networkers worked the room, lapped up the attention and collected business cards, I often found myself shyly standing against the wall, wondering how soon I could leave.

And you don't have to become controversial to get attention.

Consultants are often encouraged to write provocative LinkedIn posts - challenge the orthodoxy, say something people will argue with. It can work. But for plenty of experienced HR consultants, it feels deeply uncomfortable. It doesn't sound like them, and it may not be how they want to build their professional reputation.

That doesn't mean LinkedIn isn't right for them.

That's not a licence to avoid everything that feels difficult - Fast Track will still challenge you where it matters. It just means we don't force you into somebody else's playbook.

Finding your best-fit route to market is one of the key decisions we'll make together in Fast Track.

We Start With What You Already Have

Fast Track doesn't begin with me handing you a generic marketing plan.

Before we meet, we gather the useful raw material already sitting across your career and business. That can include:

• your CV or LinkedIn history
• past clients and projects
• testimonials and proof
• current services
• ideas you have considered
• previous marketing
• people in your network
• industries you understand
• work you particularly enjoy
• problems you have solved repeatedly

The aim is not to give you a giant homework assignment.

It is to make sure we aren't ignoring valuable experience, relationships or opportunities simply because they have become so familiar to you that you no longer notice them.

Then we use that information to make much better decisions, much faster.

We Uncover The Experience, Proof And Opportunities You May Be Overlooking

One reason generic business advice is often generic is that the person giving it simply doesn't know enough about you.

Fast Track works differently.

Before our Deep Dive, the process helps uncover useful material from your background - client wins, experience, stories, connections, skills, ideas and opportunities. That information is organised so I can review it before we speak.

Which means our first proper conversation doesn't begin with:

"So, tell me a bit about yourself."

We can get into the useful decisions much faster.

And some of the best business-development opportunities are often already sitting in your experience, relationships or network. They just haven't been pulled together and used commercially yet.

Already Clear On Your Market And Services? Good.

Fast Track isn't about throwing away work you've already done.

If you've already chosen your market, developed your services, set your pricing and tried different ways of marketing your business, we'll start there.

The question becomes: why isn't it producing the results you want?

We'll look at what's working, what isn't, where things are getting stuck and what needs to change - whether that's your offer, positioning, message, marketing activity, sales process or simply how the pieces fit together.

I've coached hundreds of HR consultants and spent years interviewing HR and workplace business owners about how they're actually growing their businesses and what's working for them.

You don't need to start again. You need to identify what's stopping the business you've already built from moving forward.

If this sounds more like where you're stuck, it's exactly the kind of problem we can diagnose and fix together in Fast Track.

The Decisions That Move The Business Forward

During Fast Track, we narrow things down.

Depending on your situation, that might mean deciding:

• which offer deserves the strongest push now
• which buyers or situations are most commercially attractive
• which parts of your background give you a genuine advantage
• which people in your existing network are worth approaching
• what message or angle to lead with
• what you should become better known for
• which marketing route deserves most of your effort
• what content, proof or sales material needs to exist
• what should happen over the next 30-90 days

The aim is not to create an impressive strategy document that sits in a folder.

The aim is to make enough good decisions that action becomes obvious.

Not Generic Advice. Your Exact Next Moves.

You don't leave Fast Track with:

You leave with things much closer to:

That is what I mean by Exact.

Not because business can ever be completely predictable.

But because useful advice should get much more specific than another collection of marketing ideas.

Then We Start Building It

Clarity is useful.

But I don't want Fast Track to end with you knowing what you ought to do and then being left with another large to-do list.

So once we have made the important decisions, we begin turning them into usable assets. Depending on your plan, that could include things such as:

• your offer and positioning
• network messages
• prospecting messages
• LinkedIn content
• partnership approaches
• lead-magnet ideas
• sales material
• proposal language
• a practical marketing plan

You also get access to the Growth Hub, including the AI tools, templates, playbooks and resources I have built specifically for HR and workplace consultants.

Get from thinking to doing faster.

Speed Is Part Of The Offer

A lot of business coaching is sold according to time: three months, six months, twelve months. But if we can get to the important answers much sooner, why should we deliberately make the process take months?

Fast Track is not a watered-down six-month coaching programme. The whole point is to compress the process.

Some people need ongoing coaching.

Others mainly need a period of concentrated outside judgement so they can stop circling around the same questions and start executing.

Fast Track is for the second group.

The point isn't fewer calls.

It's getting to useful answers faster.

That's why Fast Track concentrates the important work into two focused private sessions, with the personalised work and implementation support around them.

Two Focused Private Sessions. A Lot Gets Done Around Them.

Decisions, A Plan And The Assets To Act On Them

• A detailed review of your existing business, experience and opportunities
• A private Deep Dive focused on the decisions that matter most now
• Your personalised Fast Track Growth Plan
• Clear priorities for the next 30-90 days
• Specific recommendations on offers, buyers, messaging and marketing
• Practical sales and marketing assets created around those decisions
• Your A Better HR Business authority interview (for the next five clients)
• Access to the HR Business Growth Hub and its AI tools, templates and playbooks
• One month of follow-up support while you put the plan into action

Not another 37-page strategy document you'll never open again. A working plan, ready to run.

"The purpose is not to give you more things to do. It's to identify exactly what deserves your attention now - and what you can safely ignore."

Fast Track Just Got Better

Fast Track now goes further than working out your plan.

For the next five clients, it includes an authority interview for A Better HR Business. Every Fast Track client is also invited to a Fast Track Success Mastermind and gets my personal input when a genuine sales opportunity comes along.

The next five places are $697 before the price increases again.

Turn Your Experience Into An Authority Asset

A lot of experienced consultants are much better at answering intelligent questions about their work than they are at sitting down and trying to write about how impressive they are.

So for the next five Fast Track clients, I will also interview you for a professionally produced episode of A Better HR Business.

Recording A Better HR Business

Ben

YOU

You - the expert

A recorded conversation about your experience, your point of view and the work you want to be known for.

The purpose is not simply to "get you on a podcast." It gives us a natural way to draw out:

• your experience
• your point of view
• client stories
• lessons learned
• problems you understand unusually well
• the way you approach your work

You then have a credible piece of authority content you can share on LinkedIn, feature on your website, include in proposals and repurpose into shorter clips or posts.

Instead of inventing thought leadership, we extract the useful material that is already there.

The Fast Track Success Mastermind

You'll also be invited to at least one private Fast Track Success Mastermind with me and a small group of other HR consultants.

It's an opportunity to share wins, see what's working for others, troubleshoot challenges, exchange ideas and learn from other consultants building their businesses too.

30 Days Of Support While You Put It Into Action

Decisions are only useful once they're in front of the market. After your second session, you'll have a month of follow-up support while you start working through your priorities and using the assets we've built.

A message you want checked before you send it. A sense-check on a post. A tweak to your offer after the first few conversations. Send them over and I'll help you keep moving.

Is Fast Track Right For You?

Fast Track is a good fit if:

• You have meaningful HR, people or workplace experience, and a consulting business that's running - or about to launch
• You're not short of ideas or advice, but want help deciding what deserves your attention now
• You'd rather get to clear answers quickly than spend months on calls
• You want recommendations built around your experience, strengths and preferences, not a one-size-fits-all marketing system
• You're ready to act once the important decisions are made

It's probably not the right fit if:

• You're looking for months of weekly accountability calls
• You want someone to run all your marketing for you
• You want a guaranteed number of new clients (nobody honest can promise that)

I've Been In Your Shoes

Ben Geoghegan

Founder, A Better HR Business

A lot of the advice out there comes from people who've never actually had to sell HR services. I have - for over a decade, across outsourced HR retainers, project work, employment law and employee engagement workshops, large-scale employee surveys, fractional HR Director roles, and building and selling HR products of my own, including a referral partner system that alone brought in over 20 million in revenue.

I've had my rates questioned, lost pitches and won national and international contracts. I've helped HR tech startups grow from zero into eight figures, and been close enough to the marketing to know what actually moved the needle. I've also helped hundreds of HR consultants make the same commercial decisions you're facing now.

On top of that, I host the A Better HR Business podcast - over 300 conversations with HR business owners about exactly how they grew.

So when I tell you what I think you should focus on, it's not theory, and it's not one favourite tactic applied to every business. I've made most of the mistakes already, so you don't have to.

"If I were running your business, what would I focus on first?" That's the question Fast Track answers.

A Few Common Questions