HR Business Founders: Let's Get You More Sales!

Advertising for Small HR Businesses [Masterclass]

A special Masterclass to help consultants and founders of HR-related businesses get more clients and make more sales by using paid promotion.

đź“… Live on Wednesday, February 26, 2025
đź•’ 3:30 PM UK | 7:30 AM US PST | 10:30 AM US EST
đź“Ť Attend Live or Watch the Replay



Don't Have Enough Time For Marketing Or Want To Grow Faster? Try Advertising Your HR Business 

Stop guessing. Start growing.

Learn how to use paid advertising strategically to attract high-value business clients—without wasting your budget on ineffective campaigns.  

If you’ve ever tried running ads only to get crickets, or you feel overwhelmed by the options, this masterclass will show you exactly what works for HR-related businesses.  



What You’ll Learn

Join us and learn about:

âś… The Right Platforms for HR Businesses - Not all ads work the same. In particular, we'll break down Facebook Ads, LinkedIn Ads, Google Ads, and paid email promotions so you know which platforms will actually bring you clients.

âś… How to Create Ads That Convert - No more guessing or "boosting" posts that lead nowhere. Learn how to craft compelling ad copy and visuals that make business clients take action.  

âś… How to Target the Right Audience - Most HR businesses waste money showing ads to the wrong people. You’ll learn how to laser-focus your targeting so your ideal clients actually see your ads.  

âś… Smart Budgeting & Cost Control - Worried about overspending? We’ll cover how to start small, test, and scale without burning through your budget.  

✅ How to Track & Improve Your Ads - Confused by ad metrics? We’ll simplify the numbers so you can quickly spot what’s working—and what to tweak—to get better results.

There will also be a Q&A session after the main presentation.




You'll Also Get...

At the end of the Masterclass, you'll also be given:

✔️️ A Masterclass workbook. ď¸Ź

✔️️ An advertising planning template.

✔️ A recording of the Masterclass which you can access anytime in the next 12 months.    

You'll also be able to ask questions in the Q&A section.



When & Where?

When: Wednesday, February 26th, 2025 at 3:30pm UK (US PST 7:30am / US EST 10:30am).

Where: On Zoom.

The replay will be made available shortly after the Masterclass.



Who It's For

This Masterclass is for:

✔️️ HR-related consultants and small HR business owners struggling to attract consistent clients.

✔️️ HR consultants and small business owners ready to attract more clients with paid ads.

✔️️ Those who have tried ads before but didn’t get results (we’ll show you why).

✔️️ Anyone new to paid advertising who wants a step-by-step approach without wasting money on trial and error.  

If you’ve been waiting for the right moment to take charge of your business, this is it.  

Let’s make 2025 your most successful year yet.




The HR Business Accelerator Masterclass Series

This masterclass is part of the HR Business Accelerator Masterclass Series.

You can purchase any Masterclass individually or get access to all the masterclasses at once (including this one) as part of your HR Business Accelerator membership (join here).

The current list of upcoming Masterclasses is as follows below - more will be added soon.



Upcoming Masterclasses:

  • How to Get Paid in Full and On Time - Wednesday, February 7th, 2025. Details here.
  • Creating Irresistible Offers from 'Boring' HR Services - Wednesday, February 12th, 2025 at 3:30pm UK (US PST 7:30am / US EST 10:30am). Details here.
  • Online Advertising for Small HR Businesses - Wednesday, February 26th, 2025 at 3:30pm UK (US PST 7:30am / US EST 10:30am).
  • The Oprah Method (Marketing to Third-Party Audiences) - Wednesday, March 5th, 2025 at 3:30pm UK (US PST 7:30am / US EST 10:30am). Details being added here soon.
  • How to Develop and Sell Information Products from Your HR Expertise - details being added to the HR Business Accelerator members' area soon 
  • How To Win More Sales Proposals - details being added to the HR Business Accelerator members' area soon.  
  • How to Develop Service Packages - details being added to the HR Business Accelerator members' area soon 
  • How to Get Clients from LinkedIn - details being added to the HR Business Accelerator members' area soon 
  • Turning HR Compliance Services into High-Value Offers - details being added to the HR Business Accelerator members' area soon 
  • Developing a Signature Methodology for Your HR Business - details being added to the HR Business Accelerator members' area soon 
  • Mastering Client Referrals: Building a Pipeline Through Word-of-Mouth Marketing - details being added to the HR Business Accelerator members' area soon 
  • Building a Winning Website: Your Digital Shopfront to Attract Clients - details being added to the HR Business Accelerator members' area soon 
  • How to Use Case Studies to Sell HR Services - details being added to the HR Business Accelerator members' area soon 
  • Writing a Book to Establish Your HR Authority - details being added to the HR Business Accelerator members' area soon 
  • How to Offer Virtual HR Consulting - details being added to the HR Business Accelerator members' area soon.



About The Masterclass Leader

Your Masterclass leader is Ben Geoghegan, marketing expert for HR businesses and host of the podcast, A Better HR Business, in which he has interviewed hundreds of HR people just like you about how they started their HR business and what they're doing right now to grow their business.

Ben has also helped hundreds of people around the world to start and grow their HR business and has seen it all.

If you'd like this Masterclass full of business growth ideas and supporting resources to help you make 2025 a fantastic year for your HR business, sign up for this on-demand Masterclass while it's still available.

Ben Geoghegan
Host of the 'A Better HR Business' podcast
Connect with Ben on LinkedIn

GET THE MASTERCLASS NOW

Frequently Asked Questions

Here are some questions others have asked us...

By 'HR', we mean any area of the broad Human Resources function, including Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc.  

The Masterclass will be a live Zoom call. You will be able to ask questions after the main presentation. The recording will be uploaded to the online portal a day or two aftert the live event.

Yes, you can ask question in the live Masterclass - it will be a Zoom call. You will be able to ask questions in the Q&A session after the main presentation. You will also be invited to discuss the topic in an online chat group after the live event.

Yes, there will be a replay. A day or two after the live Masterclass, the replay, workbook, and any other notes will be uploaded to the online portal which you can then access for the next 12 months.

Yes, this will work for your location. we've successfully helped hundreds of HR business founders around the world to start and grow their business around the world. More importantly, we've helped hundreds of different types of HR businesses, including Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc.

You'll enjoy full access to all the workbook and on-demand masterclass for 12 months.

We've created a special online portal which contains everything. After purchase, you'll be emailed details. You'll then have access 24 hours a day, 7 days a week.