HR Business Founders: Let's Get You More Sales!
How To Create Irresistible Offers from 'Boring' HR Services
[Masterclass]
đź“… Live on Wednesday, February 12, 2025
đź•’ 3:30 PM UK | 7:30 AM US PST | 10:30 AM US EST
đź“Ť Attend Live or Watch the Replay
Are Your HR Services Being Overlooked?
It’s Time to Change That.
Most consultants in the HR sector struggle with making their services stand out.
Clients see HR as a necessity—but not as an urgent, must-have investment.
If you're tired of competing on price or explaining the value of your work over and over again, this masterclass is for you.
Join us and learn how to:
âś… Package your HR services in a way that clients actually want to buy.
✅ Shift from “boring” compliance services to high-impact, results-driven solutions.
âś… Position your offers to attract premium clients who value what you do.
✅ Confidently communicate your value—without feeling pushy or salesy.
You’ll walk away with:
âś… A clear, step-by-step process to reposition your HR services as high-value offers.
âś… Proven pricing and packaging strategies that increase conversions.
âś… A fill-in-the-blank offer template to craft your irresistible HR service packages.
This 60-minute is about transforming the way you present your expertise so that businesses can’t wait to work with you.
There will also be a 30-minute Q&A session after the main presentation.
When & Where?
When: Wednesday, February 12th, 2025 at 3:30pm UK (US PST 7:30am / US EST 10:30am).
Where: On Zoom.
The replay will be made available shortly after the Masterclass.
Who It's For
This Masterclass is for:
✔️️ HR-related consultants and small HR business owners struggling to attract consistent clients.
✔️ Professionals transitioning from in-house HR roles to consultancy work.
✔️ Anyone offering HR services who wants to sell with ease, not frustration.
If you’ve been waiting for the right moment to take charge of your business, this is it.
Let’s make 2025 your most successful year yet.
The HR Business Accelerator Masterclass Series
This masterclass is part of the HR Business Accelerator Masterclass Series.
You can purchase any Masterclass individually or get access to all the masterclasses at once (including this one) as part of your HR Business Accelerator membership (join here).
The current list of upcoming Masterclasses is as follows below - more will be added soon.
- How to Get Paid in Full and On Time - Wednesday, February 7th, 2025. Details here.
- Creating Irresistible Offers from 'Boring' HR Services - Wednesday, February 12th, 2025 at 3:30pm UK (US PST 7:30am / US EST 10:30am). Details here.
- Online Advertising for Small HR Businesses - Wednesday, February 26th, 2025 at 3:30pm UK (US PST 7:30am / US EST 10:30am). Details here.
- The Oprah Method (Marketing to Third-Party Audiences) - Wednesday, March 5th, 2025 at 3:30pm UK (US PST 7:30am / US EST 10:30am). Details being added here soon.
- How to Develop and Sell Information Products from Your HR Expertise - details being added to the HR Business Accelerator members' area soon
- How To Win More Sales Proposals - details being added to the HR Business Accelerator members' area soon.
- How to Develop Service Packages - details being added to the HR Business Accelerator members' area soon
- How to Get Clients from LinkedIn - details being added to the HR Business Accelerator members' area soon
- Turning HR Compliance Services into High-Value Offers - details being added to the HR Business Accelerator members' area soon
- Developing a Signature Methodology for Your HR Business - details being added to the HR Business Accelerator members' area soon
- Mastering Client Referrals: Building a Pipeline Through Word-of-Mouth Marketing - details being added to the HR Business Accelerator members' area soon
- Building a Winning Website: Your Digital Shopfront to Attract Clients - details being added to the HR Business Accelerator members' area soon
- How to Use Case Studies to Sell HR Services - details being added to the HR Business Accelerator members' area soon
- Writing a Book to Establish Your HR Authority - details being added to the HR Business Accelerator members' area soon
- How to Offer Virtual HR Consulting - details being added to the HR Business Accelerator members' area soon.
About The Masterclass Leader
Your Masterclass leader is Ben Geoghegan, marketing expert for HR businesses and host of the podcast, A Better HR Business, in which he has interviewed hundreds of HR people just like you about how they started their HR business and what they're doing right now to grow their business.
Ben has also helped hundreds of people around the world to start and grow their HR business and has seen it all.
If you'd like this Masterclass full of business growth ideas and supporting resources to help you make 2025 a fantastic year for your HR business, sign up for this on-demand Masterclass while it's still available.
Ben Geoghegan
Host of the 'A Better HR Business' podcast
Connect with Ben on LinkedIn
GET THE MASTERCLASS NOW
Frequently Asked Questions
Here are some questions others have asked us...
"What do you mean by 'HR consultants' or 'HR businesses'?"
By 'HR', we mean any area of the broad Human Resources function, including Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc.
"How do I attend the Masterclass?"
The Masterclass will be a live Zoom call. You will be able to ask questions after the main presentation. The recording will be uploaded to the online portal a day or two aftert the live event.
"Will I be able to ask question?"
Yes, you can ask question in the live Masterclass - it will be a Zoom call. You will be able to ask questions in the Q&A session after the main presentation. You will also be invited to discuss the topic in an online chat group after the live event.
"I can't attend live - will there be a replay?"
Yes, there will be a replay. A day or two after the live Masterclass, the replay, workbook, and any other notes will be uploaded to the online portal which you can then access for the next 12 months.
"Will this work for my location?"
Yes, this will work for your location. we've successfully helped hundreds of HR business founders around the world to start and grow their business around the world. More importantly, we've helped hundreds of different types of HR businesses, including Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc.
"How long will I have access?"
You'll enjoy full access to all the workbook and on-demand masterclass for 12 months.
"How will I get access?"
We've created a special online portal which contains everything. After purchase, you'll be emailed details. You'll then have access 24 hours a day, 7 days a week.
